# Experiential Otherwordly Installations 'Life Coach' is an Unconventional Multi-Sensory Experience By Laura McQuarrie | Published 2018-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/life-coach References: [campaignlive](https://www.campaignlive.co.uk/article/coach-creates-otherworldly-activation/1484670) & [startyourlife.coach](http://www.startyourlife.coach/) In New York City, luxury fashion and accessory brand Coach is now running a unique [multi-sensory experience](https://www.trendhunter.com/trends/scent-sanctuary) by the name of 'Life Coach.' Admission to the Life Coach experience is free and unfolds across four different rooms. First, visitors will be greeted with a "David Lynch-esque check-in," complete with glitchy screens, phones that ring and red drapes. To progress to the next room and the ones following it, visitors must pick up a token. Other spaces include Logo Mania, an all-white subway-style platform where people are invited to [unleash their creativity](https://www.trendhunter.com/trends/unleash-your-genius) by drawing and making their mark on the room, as well as a Coney Island-inspired fairground and a haunting dark forest. As a whole, the experience is said to be an exploration of mindfulness, self-expression and "[conscious consumerism](https://www.trendhunter.com/trends/coachtopia-1)." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Multi-sensory Experiences:** Brands can create immersive experiences like 'Life Coach' to engage customers and heighten brand awareness. - **Interactive Exhibition Spaces:** More brands can create interactive exhibitions like 'Logo Mania' that showcase their products in a unique and memorable way. - **Mindfulness as a Marketing Tool:** Brands can explore and incorporate mindfulness practices into their marketing strategies to appeal to conscious consumers. ### Sectors Adopting This - **Luxury Fashion and Accessories:** Luxury fashion and accessories brands like Coach can leverage experiential installations to drive foot traffic and engagement with their brand. - **Entertainment:** The entertainment industry can benefit from creating immersive experiences like 'Life Coach' as a new form of entertainment and storytelling. - **Retail and Consumer Goods:** Retail and consumer goods companies can use interactive exhibitions like 'Logo Mania' to showcase their products in a unique and memorable way, increasing brand awareness and sales. ## Related on Trend Hunter - [Luxury Fashion-Branded Hospitality Projects](https://www.trendhunter.com/trends/restaurant-coffee-shop.md) - [Concept-Driven Retail Experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md) - [Therapy-Inspired Retail Concepts](https://www.trendhunter.com/trends/retail-therapy1.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md)