# Psychological Storytelling Apps This Life Coach App and Game Experience Pulls Data From Your Phone By Alyson Wyers | Published 2014-10-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/life-coach-app References: [psfk](http://www.psfk.com/2014/10/karen-mobile-app-psychological-profile.html) & [kickstarter](https://www.kickstarter.com/projects/1320191398/karen-an-app-that-psychologically-profiles-you-as) This life coach app incorporates gaming and storytelling that psychologically profiles users as they play. Currently seeking finances via crowdfunding site [Kickstarter](https://www.trendhunter.com/trends/mindbud), the Karen app is from Blast Theory. The app contains a virtual woman that gets to know users by asking questions and taking data from their smartphones. The in-development 'mobile storytelling experience' helps users through issues, but pulls possibly more information than they'd like from their phones. The life coach app serves as a commentary on big data and "how governments and large companies such as [Facebook](https://www.trendhunter.com/trends/faxo) are collecting data on us secretly and using it without our consent." Blast Theory performed research and built a prototype, but are looking to develop software to create a full version, film interactive videos and hire an actor to play Karen. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Game-based Life Coach App:** Gamifying life coaching creates a novel and engaging experience for users. - **Psychological Profiling Apps:** Using data from smartphones to create personalized psychological profiles offers opportunities for targeted advertising and marketing. - **Privacy-focused Apps:** Apps that prioritize user privacy are becoming increasingly popular as people become more aware of data collection and potential privacy breaches. ### Industries Being Reshaped - **Personal Development Industry:** Incorporating game-like elements into life coaching could disrupt the traditional personal development industry by making it more accessible and engaging. - **Advertising Industry:** Psychological profiling based on smartphone data creates opportunities for targeted advertising and marketing, but also raises concerns about privacy and data security. - **Mobile App Development Industry:** The growing demand for privacy-focused apps, such as Karen, presents significant opportunities for developers to create innovative products that prioritize user privacy and security. ## Related on Trend Hunter - [Interactive Story Platforms](https://www.trendhunter.com/trends/storytelling-app2.md) - [AI-Powered Life Coach Platforms](https://www.trendhunter.com/trends/step-life-coach.md) - [AI Storytelling Apps](https://www.trendhunter.com/trends/the-storyteller.md) - [Doctor-Backed AI Chat Apps](https://www.trendhunter.com/trends/robyn-app.md) - [Mobile Gamified Wellness](https://www.trendhunter.com/trends/urso.md) - [Psychology-Focused Fitness Applications](https://www.trendhunter.com/trends/betterme-health-coaching.md) - [Digital Life Path Coaches](https://www.trendhunter.com/trends/my-life-quest.md) - [Mobile Therapy Apps](https://www.trendhunter.com/trends/self-therapy.md) - [Emotion-Regulating Mobile Apps](https://www.trendhunter.com/trends/feeling-great.md)