# Angelic Mercenaries Life Ball 2011 Continues to Fight Disease Through Epic Advertising By Kamal Musharbash | Published 2011-03-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/life-ball-2011 References: [homotography.blogspot](http://homotography.blogspot.com/2011/03/life-ball-2011-spread-wings-of.html) & [lifeball.org](http://www.lifeball.org/) On May 21st of 2011, infamous twin designer brothers Dan and Dean Caten from DSquared2 will be behind the scenes for the much-anticipated [Life Ball](https://www.trendhunter.com/trends/life-time-foundation) 2011 event in Vienna. Life Ball has been raising money through the fashion industry to help the fight against HIV/AIDS since 1993 with unique approaches and fabulous fashionable experiences. Susanne Stemmer and Markus Morianz photographed this year's campaign with such divinity and vibrancy. Emulating a Roman theme with an angelic approach, 'The Wings of Tolerance' is the underlying motif for Life Ball 2011. HIV/AIDS is such a complex and deadly disease that claims the lives of countless individuals per year; however, what this year's ball is expecting to provide is more knowledge on the subject, and to raise as much as it can to help eliminate HIV/AIDS once and for all. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Fashion Industry for a Cause:** Fashion industry's involvement in social causes is a trend that is gaining momentum. It provides companies with a competitive edge by embodying corporate social responsibility. - **Transformative Fundraising Events:** Life Ball's transformative fundraising events technique has the potential to create proactive movements that spread awareness of social causes. - **Theme-based Campaigning:** The trend of designing theme-based campaigns can result in visually striking and thought-provoking advertising campaigns. ### Where This Applies - **Fashion Industry:** The fashion industry can use its resources and influence to create impactful campaigns against different social causes. - **Event Management Industry:** Event management industry can take inspiration from Life Ball's event techniques and make fundraising events more memorable and effective. - **Advertising Industry:** The advertising industry can play a significant role in raising awareness of different social causes by designing creative and innovative advertising campaigns. ## Related on Trend Hunter - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Biologically Shaped Musical Gadgets](https://www.trendhunter.com/trends/balls-in-concert.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Child Care CSR Foundations](https://www.trendhunter.com/trends/dedication-to-life.md) - [Accelerated Hiv Care Innovations](https://www.trendhunter.com/trends/hiv-care-innovation.md)