# Life As It Should Be Coke Zero Slogan By Bianca | Published 2007-08-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/life-as-it-should-be-coke-zero-slogan References: [coca-cola](http://www.coca-cola.com) Coca-Cola has been working hard to put rival [Pepsi](https://www.trendhunter.com/trends/new-pepsi-zero-sugar) out of competition in the world's soda market. One of their newest products was [Coca-Cola Zero](https://www.trendhunter.com/trends/pepsi-challenge), a revamped version of [Diet Coke](https://www.trendhunter.com/trends/this-is-my-taste-campaign) with sleek silver and black labeling. The company's intent was to target its male demographic who it knew wanted the sugar-free, calorie-free perks of diet sodas without the feminine stigma attached to it. One of their latest commercials is targeted directly at male consumers. It features a shabby, distraught looking man in a grocery store, his mood obviously low. In walks his ex-girlfriend with her hunky new beau at her side. Just as his world is about to collapse around him, he takes a swig of the Zero, and suddenly his ideal life flickers before him. After his "taste of life as it should be" a sexy blonde appears at his side... Check out the video to see what happens next...! ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Revamped-product-marketing:** Opportunity to create new and improved versions of existing products targeting specific demographics. - **Gendertargeting:** Opportunity to develop advertising campaigns that cater to specific gender demographics and challenge stereotypes. - **Aspirational-messaging:** Opportunity to promote products by portraying the aspirational lifestyle that consumers desire. ### Sectors Adopting This - **Beverage:** Opportunity for the beverage industry to innovate new drink formulations and market them to specific consumer segments. - **Advertising:** Opportunity for the advertising industry to develop targeted campaigns that appeal to specific gender demographics. - **Consumer Goods:** Opportunity for the consumer goods industry to leverage aspirational messaging to promote their products and attract customers. ## Related on Trend Hunter - [Zero-Sugar Soda Challenges](https://www.trendhunter.com/trends/pepsi-challenge.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Zero-Sugar Carbonated Soda](https://www.trendhunter.com/trends/dr-pepper-1.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md)