# Terrifying Wellbeing Commercials This Life Alert Commercial Takes a Dark Approach to Advertising By Laura McQuarrie | Published 2014-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/life-alert-commercial References: [adweek](http://www.adweek.com/adfreak/life-alerts-new-ad-terrifying-and-viewers-are-not-happy-about-it-159750) & [consumerist](http://consumerist.com/2014/08/26/life-alert-commercial-frightens-viewers-into-changing-the-channel/) Since the "Help I've Fallen and I Can't Get Up" [Life Alert commercials](https://www.trendhunter.com/trends/medical-alert-device) have seen a surge in popularity once again thanks to Vine, the company rolled out a disturbing new ad that shows that senior safety is no laughing matter. The entire commercial has an extremely dark, almost horror movie-like tone to it, featuring shots of a woman's dark apartment. A woman's voice can be heard, coming from the bottom of the stairs, where she is crying out for aid. Although there are tons of people who are speaking out about the [dark tone of the commercial](https://www.trendhunter.com/trends/scary-good-campaign), there are also those who are praising it, since the commercial might hit home hard enough for some stubborn senior citizens to take their own health and wellness more seriously. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 10% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Dark Tone Commercials:** Brands can explore the usage of dark tones in their commercials to increase their message's impact. - **Emotional Marketing:** Brands can utilize emotional marketing to create a lasting connection with the audience and evoke a desired response. - **Senior Safety Consciousness:** Brands can focus on promoting safety consciousness among the senior citizen demographic by creating products and services that cater to their specific needs. ### Where This Applies - **Healthcare Industry:** The healthcare industry can develop new and innovative solutions to cater to the specific healthcare needs of the senior citizen demographic. - **Marketing Industry:** The marketing industry can explore the usage of dark tones and emotional marketing techniques to create impactful and memorable campaigns. - **Technology Industry:** The technology industry can innovate new products and services that cater to the specific needs of the senior citizen demographic, such as senior-friendly smartphones and health monitoring devices. ## Related on Trend Hunter - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [All-Dark Marketing Campaigns](https://www.trendhunter.com/trends/darkest-campaign-yet.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Fall-Detecting Devices](https://www.trendhunter.com/trends/kami-fall-detect-camera.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Revived 90s Commercials](https://www.trendhunter.com/trends/fruithead.md)