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# Realistic Motherhood-Depicting Galleries
The Life After Birth Project is Touring North America

By Grace Mahas | Published 2019-09-26 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/life-after-birth
References: [huffingtonpost](https://www.huffingtonpost.ca/entry/life-after-birth-photo-exhibit_ca_5d88e947e4b0849d472d5485?ncid=other_topvideos_cp1pj3fgmfs&utm_campaign=top_videos) & [instagram](https://www.instagram.com/lifeafterbirthproject/)

The Life After Birth photography exhibit is now on display in Toronto, Canada and aims to show a realistic depiction of what motherhood and childbirth is actually like. The art gallery was launched by Joanna Griffiths, the founder of Knixwear -- an inclusive period-proof underwear line -- and doula Domino Kirke of Carriage House Birth.

The Life After Birth exhibit features more than 250 women postpartum in various post-birth situations including "pain, joy, pride; baring their cesarean scars, weight gain, and diastasis recti." The gallery hopes to challenge the common notions around childbirth and challenge many of the stigmas.

A portion of the proceeds from the exhibit will be donated to CAMH's treatment of postpartum depression.

Image Credit: Arelys Hernandez / Life After Birth Project

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 27% | Activity: 59% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What Makes This Trend Stand Out

- **Realistic Motherhood-depicting Galleries:** Disruptive innovation opportunity: Creating more inclusive and honest depictions of motherhood and childbirth through photography exhibits

### Sectors Adopting This

- **Art Galleries:** Disruptive innovation opportunity: Showcasing and promoting realistic and inclusive depictions of motherhood and childbirth in art galleries
- **Period-proof Underwear:** Disruptive innovation opportunity: Developing period-proof underwear that caters to the needs and comfort of postpartum women
- **Doula Services:** Disruptive innovation opportunity: Providing doula services that support women in the postpartum period, particularly in their mental health and well-being

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