# Playful Thanksgiving Foods Instacart Bakes Up the Lie Pie to Take the Stress Out of Thanksgiving By Georgia Wray Norsten | Published 2025-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lie-pie References: [liepie](https://www.liepie.ca/)  The 'Lie [Pie](https://www.trendhunter.com/trends/festive-turkey-pie)' is [Instacart’s](https://www.trendhunter.com/trends/thanksgiving-pizza-pies) clever new way to save Thanksgiving -- and your sanity -- this holiday season. Designed for anyone who’s ever pretended to 'whip up' dessert from scratch, the limited-edition kit includes everything needed to pull off the perfect culinary deception: pumpkin puree to smear on your apron, a dusting of flour for authenticity, faux eggshells, a 'family' recipe card, pumpkin-scented spray -- and, of course, a freshly baked pumpkin pie. Available for pre-order through www.liepie.ca until October 10, the $20 kit is available to residents in Toronto, Vancouver, and Calgary, with all proceeds benefiting [Second Harvest](https://www.trendhunter.com/trends/food-insecurity-in-canada), Canada’s largest food rescue organization. Each Lie Pie purchased helps provide 25 meals to families in need, proving that even a white lie can do a world of good. With The Lie Pie, Instacart leans into humor and heart to reinforce its brand as both convenient and community-minded. The campaign cleverly merges cultural relevance with social impact, showcasing how a simple, tongue-in-cheek idea can boost brand affinity, drive charitable giving, and position Instacart as the ultimate holiday helper. Image Credit: instacart ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 93% | Activity: 92% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Humorous Branding:** Leveraging humor in product offerings, like the 'Lie Pie,' allows brands to engage consumers with playful authenticity while enhancing brand loyalty. - **Sustainability Through Social Impact:** Products tied to charitable initiatives, such as Instacart's collaboration with Second Harvest, underscore the growing consumer preference for brands that champion social good. - **Faux Cooking Kits:** The Lie Pie capitalizes on the trend of convenience and deception with kits that facilitate the illusion of homemade without the hassle. ### Where This Applies - **Grocery Delivery Services:** Instacart's innovative integration of playful products is reshaping consumer expectations for what a grocery delivery service can offer beyond just groceries. - **Novelty Food Products:** The creation of imaginative food kits presents an opportunity for the novelty food sector to expand with creative, story-driven offerings. - **Charitable E-commerce:** Products that directly link purchases with charitable outcomes, like the Lie Pie, are transforming the e-commerce landscape into a platform for social change. ## Related on Trend Hunter - [Re-Imaged Thanksgiving Pizza Pies](https://www.trendhunter.com/trends/thanksgiving-pizza-pies.md) - [Modernized Thanksgiving Pie Treats](https://www.trendhunter.com/trends/crumbl-thanksgiving-pies.md) - [Seasonal Pie Delivery Services](https://www.trendhunter.com/trends/emergency-pie-delivery.md) - [Convenient Canned Christmastime Pies](https://www.trendhunter.com/trends/festive-turkey-pie.md) - [Hand-Crafted Thanksgiving Pies](https://www.trendhunter.com/trends/pie-preorder-program.md) - [Bite-Sized Pies](https://www.trendhunter.com/trends/bite-sized-pie.md) - [Sitcom-Style Thanksgiving Campaigns](https://www.trendhunter.com/trends/whipshots-pattis-good-life.md) - [Pie-Inspired Donut Ranges](https://www.trendhunter.com/trends/thanksgiving-pies-doughnut-collection.md) - [Thanksgiving-Themed Donut Boxes](https://www.trendhunter.com/trends/thanksgiving-pie-box.md)