# Millennial-Focused Beer Branding The Lidskae Brewery Master Collection Includes IPA and Ginger Ale By Michael Hemsworth | Published 2017-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lidskae-brewery References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/05/lidskae-master-collection.html) & [dd-h](http://dd-h.com/) The Lidskae Brewery Master Collection Series consists of two beers including the new IPA and Ginger ale, which are both packaged in such a way to make them a simple yet modern option to enjoy. The beers are branded with a distinct focus on font and shade in order to help draw in a [younger consumer demographic](https://www.trendhunter.com/trends/united-breweries) who might not otherwise feel connect to the branding in place with the brewery's other options. The Lidskae Brewery Master Collection Series branding is the design work of DDH Branding Consultancy and utilizes a warm orange for the [Ginger Ale](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza) and a mellow green for the IPA. This conveys the taste profile to the consumer, while the font helps to highlight the straight-forward approach that is intended to catch the eye of Millennials. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 61% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Millennial-focused Beer Branding:** Disruptive innovation opportunity: Develop unique and minimalist branding strategies to attract younger consumers to traditional products. - **Distinct Font and Shade Branding:** Disruptive innovation opportunity: Experiment with unconventional typography and color choices to create memorable and appealing brand identities. - **Packaging as a Consumer Connection Point:** Disruptive innovation opportunity: Utilize packaging design to establish an emotional connection with target consumers and enhance the overall product experience. ### Where This Applies - **Brewing:** Disruptive innovation opportunity: Introduce innovative beer flavors and packaging designs to cater to evolving consumer preferences. - **Graphic Design:** Disruptive innovation opportunity: Explore unconventional visual approaches in branding and packaging design to capture the attention of new consumer demographics. - **Beverage Packaging:** Disruptive innovation opportunity: Develop sustainable and eye-catching packaging solutions that enhance brand appeal and consumer engagement. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)