# GMO-Free Salmon Products Lidl Germany's Private Label Salmon is Now Certified to Be GMO-Free By Kalin Ned | Published 2020-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lidl-germany References: [seafoodsource](https://www.seafoodsource.com/news/foodservice-retail/lidl-germany-obtains-gmo-free-salmon-certification) & [lidl.de](https://www.lidl.de) As the consumer focus on nutritional values and ingredient contents grows, the demand for healthy, GMO-free products also intensifies and progressive grocery chains like [Lidl Germany](https://www.trendhunter.com/trends/vemondo-vegan-ribs) seek to satisfy this niche as early as possible. Taking into consideration that "[salmon] accounts for 15 percent of the total fish consumption of Germans," this is a very important move. Lidl Germany positions itself as one of the grocery purveyors of the GMO-free movement. It recently certified its [private label of salmon](https://www.trendhunter.com/trends/kinda-salmon) to be non-genetically modified. Dubbed '[Ocean Sea](https://www.trendhunter.com/trends/plant-based-smoked-salmon),' the action places Lidl Germany to be "the first grocery retailer in the country [to do so]." In addition, the chain's salmon fillets under 'Fisherstolz' and its Norwegian smoked salmon are expected to also be GMO-free certified. Image Credit: Lidl Germany ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Gmo-free Products:** Grocery chains like Lidl Germany are responding to the growing consumer demand for healthy, GMO-free products by certifying their private label salmon as non-genetically modified. - **Consumer Focus on Nutritional Values:** As consumers increasingly prioritize nutritional values and ingredient contents, grocery chains are adapting their product offerings, such as Lidl Germany's GMO-free salmon, to meet this demand. - **Grocery Chains and Gmo-free Movement:** Progressive grocery chains like Lidl Germany are positioning themselves as leaders in the GMO-free movement by certifying their private label salmon and other fish products as non-genetically modified. ### Who This Affects Most - **Grocery Retail:** The grocery retail industry has an opportunity to capture the growing market demand for healthy, GMO-free products by offering certified non-genetically modified salmon and other food items. - **Fish and Seafood:** The fish and seafood industry can leverage the trend of GMO-free products by certifying their products as non-genetically modified, catering to the increasing consumer preference for healthier options. - **Food Certification and Labeling:** The food certification and labeling industry has the potential to play a crucial role in the GMO-free movement by providing certification services to grocery chains, ensuring transparency and building consumer trust. ## Related on Trend Hunter - [Oven-Ready Salmon Meals](https://www.trendhunter.com/trends/salmon-meals.md) - [Vegan Product-Promoting Supermarket Campaigns](https://www.trendhunter.com/trends/supermarket-campaigns.md) - [Premium Antibiotic-Free Salmon](https://www.trendhunter.com/trends/antibioticfree-salmon.md) - [Plant-Based Smoked Salmons](https://www.trendhunter.com/trends/plant-based-smoked-salmon.md) - [Non-GMO Horseradishs](https://www.trendhunter.com/trends/nongmo-horseradish.md) - [Premium Private Label Meats](https://www.trendhunter.com/trends/butchers-specialty-by-lidl.md) - [Whole-Cut Plant-Based Salmon](https://www.trendhunter.com/trends/wholecut-plantbased-salmon.md) - [Sustainable Salmon Sausages](https://www.trendhunter.com/trends/salmon-sausages.md) - [Upgraded Grocer Seafood Assortments](https://www.trendhunter.com/trends/seafood-assortment.md)