# Ultra-Affordable Kids Unifroms LIDL Helps Parents Afford Back-to-School Season with Great Deals By Grace Mahas | Published 2021-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lidl-back-to-school References: [lidl.ie](https://www.lidl.ie/back-to-school) & [thesun.ie](https://www.thesun.ie/fabulous/5596731/lidl-affordable-back-to-school-help-parents-beat-covid/) [LIDL](https://www.trendhunter.com/trends/supermarket-campaigns) offered an ultra-affordable [back-to-school range](https://www.trendhunter.com/trends/uniqlo-backtoschool), especially as many parents have faced uncertainty over job security in the wake of the COVID-19 pandemic. The new range is priced at incredible rates including a sweatshirt for 99 cents, a two-pack of polo shirts for €1.99, trousers for €1.99, [leather school shoes](https://www.trendhunter.com/trends/primark-never-basic-campaign) priced at €6.99, as well ass kids face masks for €4.99. Suzanne Connolly, Barnados CEO, said of their ongoing campaign on school costs: “Barnardos has been campaigning on the cost of school for many years and we hope this initiative marks the beginning of all children having equitable access to the learning they deserve.” As more consumers continue to suffer amid the COVID-19 pandemic, brands like LIDL that offer affordable solutions to their customers will gain long-term consumer loyalty and brand recognition. Image Credit: LIDL ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Back-to-school Supplies:** Brands that offer affordable back-to-school supplies will gain long-term consumer loyalty and recognition. - **Equitable Access to Education:** Initiatives that aim to provide equitable access to education will align with the values of socially responsible consumers. - **Budget-friendly Kids Clothing:** Retailers that offer budget-friendly clothing options for kids will appeal to price-sensitive parents in challenging financial times. ### Sectors Adopting This - **Retail:** Retailers can disrupt the industry by offering affordable and budget-friendly options for back-to-school supplies and clothing. - **Education:** Education-focused organizations can disrupt the industry by providing affordable and equitable access to educational resources, including supplies and clothing for students in need. - **Social Services:** Social service organizations can help alleviate financial burden for families by partnering with budget-friendly retailers and potentially launching initiatives to provide additional support for back-to-school expenses. ## Related on Trend Hunter - [Supportive Scholastic Retailer Funds](https://www.trendhunter.com/trends/aldi-backtoschool-fund.md) - [Low-Cost Back-to-School Promotions](https://www.trendhunter.com/trends/dollar-general-backtoschool.md) - [Affordable Back-To-School Campaigns](https://www.trendhunter.com/trends/annual-backtoschool-promotion.md) - [Back-to-School Footwear Collections](https://www.trendhunter.com/trends/deichmann-back-to-school-range.md) - [Premium Bundle Footwear Programs](https://www.trendhunter.com/trends/back-to-school-collection-2.md) - [Kitschy Private Label Kitchenwares](https://www.trendhunter.com/trends/lidl-kitchenwares.md) - [Low-Cost Back-to-School Campaigns](https://www.trendhunter.com/trends/target-backtoschoolidays.md) - [Private Label School Supplies](https://www.trendhunter.com/trends/private-label-school-supplies.md) - [Vegan Product-Promoting Supermarket Campaigns](https://www.trendhunter.com/trends/supermarket-campaigns.md)