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# Transformer Living Rooms
The Lider Interiores Ad Redecorates With a Click of the Remote

By Joanne Lam | Published 2010-05-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/lider-interiores-ad
References: [unplggd](http://www.unplggd.com/unplggd/final-frame/final-frame-the-dream-remote-control-117277) & [liderinteriores.br](http://www.liderinteriores.com.br/)

If redecorating were as easy as this Lider Interiores ad makes it look, furniture shopping would probably be less of a pain.

Transforming from one design to another with the click of a remote, this Lider Interiores ad experiments with [different looks for your living room](https://www.trendhunter.com/trends/sikea-ai). This concept successfully portrays the impression that [shopping for furniture](https://www.trendhunter.com/trends/spacesaving-furniture1) can be *that* simple once you're in the right store.

**Implications** - Simplicity is something that many consumers can appreciate, especially in the multi-tasking, time-conscious world that exists today. Companies who promote their [simplistic, efficient products](https://www.trendhunter.com/trends/songmics-home-toolless-collection) help consumers to feel that that particular product will help them to simplify their chaotic lives.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 28% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Key Themes Behind This Trend

- **Remote-controlled Furniture:** Disruptive innovation opportunity: Developing furniture that can easily transform and adapt to different designs with the click of a remote.
- **Simplified Shopping Experience:** Disruptive innovation opportunity: Creating an effortless and convenient furniture shopping experience by offering tools or technologies that allow customers to experiment with different looks for their living rooms.
- **Multi-functional Living Spaces:** Disruptive innovation opportunity: Designing furniture that serves multiple purposes and can effortlessly transform a living room into different functional spaces.

### Where This Applies

- **Furniture Retail:** Disruptive innovation opportunity: Incorporating technology solutions into furniture retail to enhance the shopping experience and offer customizable, adaptive designs.
- **Interior Design:** Disruptive innovation opportunity: Introducing cutting-edge design solutions that allow clients to easily experiment with different room layouts and furniture designs.
- **Smart Home Technology:** Disruptive innovation opportunity: Integrating remote control functionality into smart home systems to enable seamless transformation of living spaces with a click of a button.

## Related on Trend Hunter

- [Versatile Modular Couches](https://www.trendhunter.com/trends/transformer-couch-20.md)
- [Expanding Three-in-One Furniture](https://www.trendhunter.com/trends/expandy.md)
- [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md)
- [Angular Transforming Furniture Pieces](https://www.trendhunter.com/trends/optimus-furniture.md)
- [Housewares Retailer Design Apps](https://www.trendhunter.com/trends/wayfair-decorify.md)
- [Virtual Room Stylers](https://www.trendhunter.com/trends/decorify-by-wayfair.md)
- [Transforming Workspace Furniture Designs](https://www.trendhunter.com/trends/asytron-furniture.md)
- [AI Interior Design Decorators](https://www.trendhunter.com/trends/ai-interior-design1.md)
- [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md)
