# Ghostly Elegant Editorials The Lida Baday SS 2012 Campaign is Faded and Gorgeous By Sophia Pelka | Published 2012-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lida-baday-ss-2012 References: [fashionising](http://www.fashionising.com/pictures/s--Lida-Baday-SS-12-Campaign-14045-1.html) & [lidabaday](http://www.lidabaday.com/) The Lida Baday SS 2012 campaign is [soft and eerie](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection), with an overwhelming elegance woven into contemporary looks and effortless style. Lensed by photographer Chris Nicholls, the editorial is a vision of ghostly beauty. The [cloudy, matte grey background](https://www.trendhunter.com/trends/il-pranzo-campaign) accents the subtle color scheme of the line. Model Dani Seitz's long blond tresses wisp through the photographs like glowing extensions of her aura. Her doll-like blue eyes gaze into the audience with a mysterious curiosity and seemingly hard-earned wisdom. The shoot was outfitted by stylist Justin German. The line boasts a highly [contemporary edge](https://www.trendhunter.com/trends/contemporary-femininity), while exuding a classic sense of style. The tailoring of each piece is done to perfection, allowing structure and sensibility to balance. The looks are simple, yet highly expressive and emotionally charged. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 100% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Ghostly Beauty:** An emerging trend in fashion campaigns that creates an ethereal and mysterious aesthetic. - **Contemporary Elegance:** A trend where fashion campaigns combine modern looks with a timeless sense of style. - **Emotionally Charged Fashion:** A trend in fashion campaigns that aim to evoke strong emotions from the audience with expressive and impactful looks. ### Where This Applies - **Fashion:** The fashion industry can embrace the trend of ghostly beauty in their campaigns to create a unique and captivating aesthetic. - **Photography:** Photographers can explore the trend of contemporary elegance to create visually stunning and timeless fashion editorials. - **Styling:** Stylists can tap into the trend of emotionally charged fashion to create impactful and memorable looks for fashion campaigns. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)