# Eyeshadow-Primer Pens Julep's Lid Armour is an All-in-One Primer & Waterproof Color By Laura McQuarrie | Published 2019-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lid-armour References: [allure](https://www.allure.com/gallery/k-beauty-korean-makeup-skin-care-october-2019) & [julep](https://www.julep.com/collections/featured-new-arrivals/products/lid-armour-waterproof-eyeshadow-primer-in-one) The Lid Armour Waterproof Eyeshadow & Primer in One is an easy-to-use, multitasking makeup product that provides a coat of comfortable, [long-wear color](https://www.trendhunter.com/trends/stageproof-eyeliner) without creasing, smudging or fading. The hydrating, pen-like product can be twisted to prime the eyelids and blended in with the fingers or a brush before the [waterproof formula](https://www.trendhunter.com/trends/face-bond-range) sets in place. One of the key ingredients in the product that keeps it feeling comfortable and hydrating for a long period of time is coconut fruit extract, beeswax and other antioxidant-rich ingredients to provide protection from environmental factors. The [color-rich priming marker](https://www.trendhunter.com/trends/eye-stylus-shadow-stick) is available in a range of fun shades, including deep Tawny Port, Lavender Haze and Eucalyptus, as well as flattering neutrals like Fawn and Toasted Almond. Julep notes that its product can be worn alone or layered with other colors. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 31% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multitasking Makeup:** Opportunity for brands to develop products that offer multiple benefits in one. - **Long-wear and Waterproof:** Potential for creating cosmetics that can withstand water and last all day. - **Hydrating Formulas:** Space for innovation in creating makeup products that provide hydration and nourishment. ### Who This Affects Most - **Beauty and Cosmetics:** Chance for cosmetic brands to explore new product formulations and features. - **Fashion and Accessories:** Opportunity for fashion brands to extend their product offerings into the beauty space. - **Personal Care:** Space for personal care brands to develop innovative and multipurpose makeup products. ## Related on Trend Hunter - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Affordable Durable Eyeshadows](https://www.trendhunter.com/trends/durable-eyeshadow.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Blue Mascara Primers](https://www.trendhunter.com/trends/doubleended-volume-set.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md)