# Collapsible Can-Concealing Cups The Trinken Lid and Cup Combo Conceals Your Favorite Canned Drink By Michael Hemsworth | Published 2017-08-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lid-and-cup References: [coolthings](http://www.coolthings.com/trinken-lid-and-cup-combo/) & [trinkenstore](https://www.trinkenstore.com/collections/lid-and-cups-combo/products/trinken-lid-and-cup) Concealing a can of beer or wine when heading out in public usually means pouring it into a disguised container, but the Trinken Lid and Cup Combo is here to offer a different solution. The cup and lid work by being placed on top of your favorite beer or other [canned beverage](https://www.trendhunter.com/trends/cool-can) to make it instantly look like a [disposable coffee cup](https://www.trendhunter.com/trends/schneaky-espresso-martini). This makes it possible to conceal your favorite libation when at the park or an event without having to worry that you'll find yourself getting looks for openly consuming alcohol in public. The Trinken Lid and Cup Combo collapses to the perfect size for hiding in your [pocket or bag](https://www.trendhunter.com/trends/corkcicle-cool-flask) after you've finished your drink to ensure you don't leave it behind somewhere. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Disguised Beverage Containers:** The trend of disguised beverage containers presents disruptive innovation opportunities in the market for discreetly consuming alcoholic beverages in public. - **Portable Concealment Solutions:** The trend of portable concealment solutions offers disruptive innovation opportunities for creating compact and easy-to-use devices that hide beverages in plain sight. - **Hybrid Drinking Accessories:** The trend of hybrid drinking accessories provides disruptive innovation opportunities for designing practical combination products that combine functionality and style. ### Industries Being Reshaped - **Beverage Packaging:** The beverage packaging industry can explore disruptive innovation opportunities by developing novel packaging solutions that allow for discreet and convenient consumption of alcoholic beverages outside traditional settings. - **Event and Festival Services:** The event and festival services industry can capitalize on the disruptive innovation opportunity provided by concealed beverage containers, offering customers a discreet way to enjoy their favorite drinks at outdoor events and public gatherings. - **Outdoor Recreation Equipment:** The outdoor recreation equipment industry can tap into the disruptive innovation potential of portable concealment solutions by designing innovative accessories that cater to consumers who enjoy outdoor activities and want to discreetly consume beverages. ## Related on Trend Hunter - [Can Clip Gadgets](https://www.trendhunter.com/trends/can-clip.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Travel-Ready Cocktail Cups](https://www.trendhunter.com/trends/high-camp-tumbler-set.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [College-Targeted Drink Essentials](https://www.trendhunter.com/trends/discreet-drink-covers.md)