# Stereotype Swatch Ads These LICRA Prints Discriminate Statistics By Amelia Roblin | Published 2010-11-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/licra-prints References: [coloribus](http://www.coloribus.com/adsarchive/prints/licra-police-checks-14067805/) & [licra.org](http://www.licra.org/) Unfortunately, the world still runs a muck with racism and socioeconomic soft spots that are blatantly laid out in these LICRA prints. Using [paint chips](https://www.trendhunter.com/trends/lick-the-one-campaign) as superficial categorical tools, the [Publicis](https://www.trendhunter.com/trends/love-has-no-labels1) Conseil ad agency presents bold statistics pertaining to different skin colors. Urging the public to "[do something about discrimination](https://www.trendhunter.com/trends/making-space1)," these LICRA prints instill awareness with the intention of affecting a paradigm shift in society. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 68% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Racial Awareness:** Disruptive innovation opportunities can be found in creating platforms and campaigns that raise awareness about racial discrimination. - **Socioeconomic Inequality:** Opportunities exist in developing solutions and initiatives that address and challenge socioeconomic inequalities. - **Paradigm Shift:** Disruptive innovation can be achieved by developing strategies and interventions that encourage a shift in societal attitudes and behaviors towards discrimination. ### Where This Applies - **Advertising:** Disruptive innovation can be pursued within the advertising industry by developing creative campaigns that challenge stereotypes and promote equality. - **Social Activism:** There are opportunities for disruptive innovation in the social activism sector by leveraging technology and digital platforms to amplify voices and advocate for change. - **Education and Training:** Disruptive innovation in education and training can be pursued by developing curriculum and initiatives that promote inclusivity and address biases and discrimination. ## Related on Trend Hunter - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Hidden Discrimination Books](https://www.trendhunter.com/trends/throwaway-comments.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Diversity-Promoting Beauty Campaigns](https://www.trendhunter.com/trends/diversitypromoting.md)