# Caramel-Stuffed Licorice Twizzler's Licorice Twists are Loaded with a Candy Apple Filling By Laura McQuarrie | Published 2015-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/licorice-twists References: [popsugar](http://www.popsugar.com/food/Hershey-Halloween-Candy-2014-Review-35742691) & [hersheys](https://www.hersheys.com/celebrate/halloween/productdetail.aspx?id=90664) As many kids will tell you, the only thing better than candy on Halloween is more candy, which is what [Twizzlers](https://www.trendhunter.com/trends/twizzlers-refreshments) has figured out with the release of its caramel apple-stuffed [licorice twists](https://www.trendhunter.com/trends/salty-black-licorice). The green candies combine textures and flavors, making for a unique hybrid that adventurous kids will want to get their hands on. Those who have tried the unusual candy have reported that the flavoring inside the Twizzler is exactly like a caramel-coated apple, while others have likened it to more of a Tootsie Roll. Released around Halloween, this daring [Hershey's](https://www.trendhunter.com/trends/twizzlers-bunnies) green sugary snack offers a surprise that will hopefully be enjoyed as more of a tasty treat than a trick. Although licorice already appeals to a niche in the candy market, this unusual flavor combination could inspire more people to try it. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Caramel-stuffed Candy:** The introduction of caramel-filled candies presents an opportunity for confectionery companies to create unique flavor combinations that appeal to adventurous taste buds. - **Hybrid Flavors:** The success of licorice twists with caramel apple filling indicates a trend towards combining different flavors to create innovative and appealing candy options. - **Unconventional Candy Market:** The release of unusual candies like caramel-stuffed licorice taps into a niche market within the confectionery industry, offering opportunities for niche candy brands to cater to specific consumer preferences. ### Industries Being Reshaped - **Confectionery:** The introduction of caramel-stuffed candies creates a disruptive innovation opportunity for confectionery companies to expand their product lines and attract new customers with unique treats. - **Snack Foods:** The success of caramel apple-stuffed licorice twists demonstrates an opportunity for snack food companies to create hybrid snacks that combine different flavors, offering consumers exciting taste experiences. - **Convenience Stores:** Unusual candies like caramel-stuffed licorice can be a disruptive innovation opportunity for convenience stores to diversify their offerings and attract customers seeking unique and unconventional snacks. ## Related on Trend Hunter - [Ghost-Shaped Candies](https://www.trendhunter.com/trends/ghosts-cherry-flavored-candy.md) - [Seasonal Licorice Candies](https://www.trendhunter.com/trends/american-licorice-company-halloween.md) - [Tri-Color Licorice Treats](https://www.trendhunter.com/trends/trio-of-soft-licorice-twists.md) - [Green Halloween Candy Bars](https://www.trendhunter.com/trends/ghoulish-green.md) - [Fruity Licorice Desserts](https://www.trendhunter.com/trends/twizzlers-refreshments.md) - [Pumpkin Spice Licorice Candies](https://www.trendhunter.com/trends/red-vines-pumpkin-spice-twists.md) - [Bunny-Shaped Strawberry Licorice](https://www.trendhunter.com/trends/twizzlers-bunnies.md) - [Twisted Fruit-Based Candies](https://www.trendhunter.com/trends/twistables-triple-berry-twist.md) - [Chromatic Filled Candy Ropes](https://www.trendhunter.com/trends/sweetarts-twisted-rainbow-punch-mega-rope.md)