# Licorice Pop-Up Shops Lakrids by Bülow is on a Mission to Make People Love a Divisive Treat By Laura McQuarrie | Published 2023-02-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/licorice-pop-up-store References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/46256/lakrids-by-bulow-opens-pop-up-store-in-uk/) & [lakridsbybulow](https://lakridsbybulow.com/shop/liquorice)  Licorice is divisive but with its newly opened pop-up store in the UK, Danish confectionery brand [Lakrids by Bülow](https://www.trendhunter.com/trends/lakrids-by-blow-fruity-licorice) is on a mission to turn hate into love. At the [pop-up location in London](https://www.trendhunter.com/trends/love-cocoa-store), the brand will be inviting people to come in and claim a free gift during the store's opening week. Additionally, there will be complimentary tastings available that may help to open up the minds of people who've deemed that licorice is simply not for them. Lakrids by Bülow's luxury licorice products offer something for everyone, with some varieties that are sweet, and others that are [salty or spicy](https://www.trendhunter.com/trends/love-collection-for-valentines-day). Notably, Lakrids by Bülow is the first confectionery producer in the world to make jars from 100% recycled and recyclable plastic, and since 2020, its factory has been running on 100% green energy. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 83% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Licorice Rebranding:** Brands can create campaigns that change people's negative perceptions about certain products and turn them into something positive. - **Eco-friendly Packaging:** Companies can look into incorporating sustainable materials into their packaging to promote environmental responsibility. - **Luxury Confectionery:** Offering high-end versions of classic treats can attract a new niche market and create a unique selling point. ### Sectors Adopting This - **Confectionery:** Manufacturers can invest in creating innovative products that cater to different taste profiles and lifestyles. - **Retail:** Retail companies can create pop-up stores to promote new products or rebranding campaigns and offer exclusive deals and experiences to customers. - **Packaging:** Companies can develop sustainable and innovative packaging solutions to meet the demand for eco-friendly options in various industries. ## Related on Trend Hunter - [Romantic Danish Licorice Gifts](https://www.trendhunter.com/trends/2024-love-collection.md) - [Festive Licorice Chocolates](https://www.trendhunter.com/trends/lakrids-by-blow-winter-collection.md) - [American-Inspired Danish Licorices](https://www.trendhunter.com/trends/lakrids-by-blow-fruity-licorice.md) - [Summertime Danish Confections](https://www.trendhunter.com/trends/lakrids-by-blow-summer-collection.md) - [Sour Cherry Licorice Candies](https://www.trendhunter.com/trends/lakrids-by-blow-cherry-sour.md) - [Salty Licorice Twists](https://www.trendhunter.com/trends/salty-black-licorice.md) - [Eco Licorice Advent Calendars](https://www.trendhunter.com/trends/lakrids-by-blow-by-pulpac.md) - [Divisive Liquorice Toothpastes](https://www.trendhunter.com/trends/liquorice-toothpaste.md) - [Danish Confectionary Advents](https://www.trendhunter.com/trends/lakrids-by-bulow.md)