# Crisp Springtime Cocktails Licor 43 Lemon Spritz Has Botanical, Vanilla and Citrus Notes By Michael Hemsworth | Published 2026-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/licor-43-lemon-spritz References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/03/licor-43-enters-spritz-market/) & [licor43](https://licor43.com)  The Licor 43 Lemon Spritz has been added to the brand's [ready-to-drink (RTD) range](https://www.trendhunter.com/trends/spritz-del-conte-hugo-spritz) that helps to transition it away from rich, indulgent flavor profiles towards a crisp option. The drink is arriving in the Benelux region and is crafted with the brand's signature liqueur to give it a [crisp yet complex flavor profile](https://www.trendhunter.com/trends/madr-excepcional-limn). The drink features a 5.6% ABV and is launching in 250ml cans priced at €2.29 each, which will help to strengthen the brand's grocery portfolio, especially as we head into the spring and summer entertaining months. The Licor 43 Lemon Spritz is positioned to set itself apart from the brand's existing range that includes RTDs with a richer flavor profile that includes dairy milk, coffee and coconut milk varieties. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 73% | Activity: 80% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Crisp RTD Cocktail Shift:** A move from rich, indulgent RTDs toward lower-ABV, crisp cocktails creates space for new product lines that reframe casual drinking occasions. - **Botanical-citrus Flavor Fusion:** Combining botanical and citrus notes with signature spirit bases offers novel flavor architectures that appeal to health- and flavor-conscious consumers. - **Seasonal Grocery-first Launches:** Timed spring and summer rollouts in grocery channels enable brands to leverage seasonal demand patterns for rapid household trial and repeat purchase. ### Who This Affects Most - **Ready-to-drink Beverages:** The RTD sector can be reshaped by introducing premiumized, lower-ABV canned cocktails that blend complexity with convenience. - **Grocery Retail and Private Label:** Supermarkets and private-label lines stand to benefit from curated seasonal alcoholic offerings that drive foot traffic and basket expansion. - **Alcoholic Beverage Marketing:** Marketing strategies focused on flavor storytelling and occasion-based positioning could redefine brand perceptions away from solely indulgent profiles. ## Related on Trend Hunter - [Non-Alcoholic Botanical Spritzes](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo.md) - [Sparkling Daytime Spritzes](https://www.trendhunter.com/trends/cointreau-citrus-spritz.md) - [Easy-to-Sip Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-crush.md) - [Alcohol-Free Sparkling Wine Spritzes](https://www.trendhunter.com/trends/hugo-spritz-mocktail.md) - [Watermelon-Flavored Citrus Cocktails](https://www.trendhunter.com/trends/absolut-sprite.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md) - [Refreshing Vodka Lemonade RTDs](https://www.trendhunter.com/trends/lucky-one-lemonade.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [French Riviera-Inspired Spirits](https://www.trendhunter.com/trends/croc-strawberry-limonade.md)