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# Millennial-Friendly Dog Toys
'LickCroix' is a Sparkling Water-Shaped Chew Toy for Pups

By Katherine Pendrill | Published 2018-05-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lickcroix
References: [delish](https://www.delish.com/food-news/a20743529/every-hip-pup-needs-this-lacroix-dog-toy/) & [hautediggitydog](https://hautediggitydog.com/collections/toys)

It's no secret that Millennials love LaCroix seltzer, which is why it seems only natural that there would now be a pup-friendly version of the sparkling water called 'LickCroix.' While the dog-friendly toy is filled with stuffing instead of seltzer, the plushy can is just as Instagramable as the real thing.

LickCroix is a chew toy for pups made by the dog company Haute Diggity Dog. Not only does the toy look just like a real can of LaCroix, but it also comes in a cheeky Pamplemutt flavor.

Of course, sparkling water isn't for every pup, which is why Haute Diggity Dog also sells stuffed 'Starbarks Lattes', ;Woof Clicquot Champagne' chews, and 'Puptron Tequila' playthings.

Image Credit: *Madison Flager.*

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 92% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### What Makes This Trend Stand Out

- **Millennial-focused Pet Products:** Creating pet products targeted specifically at Millennials, such as LickCroix, presents a disruptive opportunity in the pet industry.
- **Instagram-worthy Dog Toys:** Designing dog toys that are visually appealing and shareable on social media, like LickCroix, opens up new possibilities for pet toy manufacturers.
- **Brands Collaborating with Pet Companies:** Collaborations between popular brands, like LaCroix and Haute Diggity Dog, to create pet-friendly versions of their products offer innovative partnership opportunities.

### Sectors Adopting This

- **Pet Products:** The pet industry can tap into the Millennial market by developing trendy and Instagram-worthy toys specifically designed for millennial dog owners.
- **Social Media Marketing:** The rise in visually appealing dog toys presents an opportunity for pet companies to leverage social media platforms to market their products and connect with millennial consumers.
- **Brand Partnerships:** Collaborating with well-known brands to create unique pet products allows the pet industry to reach new markets and expand their customer base.

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