# Lickable Flavoured Body Powder By Cowbag | Published 2007-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lickable-flavoured-body-powder References: [asos](http://www.asos.com) This [flavoured body powder](https://www.trendhunter.com/trends/dust-duo) from [Urban Decay](https://www.trendhunter.com/trends/face-bond-range) comes in many flavours such as honey, marshmellow, cocoa and cherry. All flavours work as a normal [body shimmer powder](https://www.trendhunter.com/trends/shimmergirl), leaving your skin glowing with a glittering sheen. Its not until someone gives you a good licking that they will discover it a flavour. Unless of course you want to tip them off first use it as a really dodgy chat up line? **Implications** - In a crowded consumer market, one of the best ways a company can establish itself as inventive is by investing in a product that is similar to others in its field, but contains a strong and radical gimmick. By offering consumers a different way to enjoy an old product, the company shows a commitment to originality. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Flavoured Body Powders:** There is potential for introducing more unconventional flavours that haven't been explored yet to truly disrupt the market. - **Edible Cosmetic Products:** The novelty of edible cosmetics and the potential for unique flavours can attract a new customer base and create opportunities for upscaling production and distribution. - **Interactive Product Experience:** Innovating product experiences by making it interactive and intriguing can differentiate the brand and attract more consumers looking for a one-of-a-kind experience. ### Where This Applies - **Beauty and Cosmetics:** Exploring edible cosmetics can revolutionize the beauty industry and create a new niche market with unique products. - **Food and Beverage:** The potential for new flavours and ingredients can attract a new customer base in the food and beverage industry, especially in the confectionery and dessert market. - **Adult Novelty:** Market shifts towards more playful and interactive experiences in the adult novelty industry can provide opportunities for innovation and differentiation in a relatively stable market. ## Related on Trend Hunter - [Spice-Infused Lip Balms](https://www.trendhunter.com/trends/spice-balms.md) - [Zesty Dippable Lollipops](https://www.trendhunter.com/trends/dip-lick-bubble-gum-pops.md) - [Experience-Enhancing Flavoured Lubricants](https://www.trendhunter.com/trends/flavored-lubricant.md) - [Powdery Gourmand Perfumes](https://www.trendhunter.com/trends/powder-love.md) - [Candy-Scented Deodorants](https://www.trendhunter.com/trends/deodorant-refills.md) - [Sour Oral Care Powders](https://www.trendhunter.com/trends/sour-powder.md) - [Sparkly Glittering Drink Enhancers](https://www.trendhunter.com/trends/brew-glitter.md) - [Whimsical Mischief Fragrances](https://www.trendhunter.com/trends/angels-powder.md) - [Sensory Ultra-Sour Candies](https://www.trendhunter.com/trends/slime-licker-products.md)