# Safari-Printed Summer Caps The 'A Lick and A Promise' Trucker Hat by DQM Offers Style & Simplicty By Jaime Neely | Published 2011-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lick-and-a-promise References: [hypebeast](http://hypebeast.com/2011/06/dqm-a-lick-and-a-promise-trucker-cap/) & [dqmnewyork](http://www.dqmnewyork.com/news/entry/dqm_summer_hats1/) The 'A Lick and A Promise' trucker hat line designed by DQM was released for summer. The company released two other lines of hats for the warm weather but it is the 'A Lick and A Promise' collection that is the most note-worthy. The 'A Lick and A Promise' line gives the trucker hat a renewed boost of style and popularity. The hat contains a [mesh backing and adjustable snaps](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era). The design of the 'A Lick and A Promise' is rather straightforward except for the eye-catching and original design of the [leopard-print version](https://www.trendhunter.com/trends/lisous-empire-collection), which combines two unlikely styles. The front of each hat is printed with the series title and 'DQM' on a red patch. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 20% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Safari-printed Caps:** The popularity of the 'A Lick and A Promise' trucker hats, specifically the leopard-print version, suggests a growing demand for safari-themed apparel and accessories. - **Renewed Interest in Trucker Hats:** The release of the 'A Lick and A Promise' line of trucker hats points to a resurgence of interest in this once-popular headwear style. - **Combining Unlikely Styles:** The success of the leopard-print version of the 'A Lick and A Promise' trucker hat hints at a trend towards combining unexpected patterns or styles in fashion accessories. ### Who This Affects Most - **Apparel Manufacturing:** Apparel manufacturers could capitalize on the trend towards safari-themed apparel and accessories in order to create new lines of clothing and accessories. - **Fashion Accessories Retail:** Retailers selling fashion accessories could capitalize on the renewed interest in trucker hats by offering a wider variety of styles and designs. - **Graphic Design:** Graphic design firms could benefit from the trend of combining unlikely patterns or styles in fashion accessories by offering custom design services to apparel and accessory manufacturers. ## Related on Trend Hunter - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Collaborative City Caps](https://www.trendhunter.com/trends/paname-cap.md) - [Nostalgic Baseball Hats](https://www.trendhunter.com/trends/mitchell-ness5.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Accessory Adorned Caps](https://www.trendhunter.com/trends/patch-cap.md)