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# Charming Cardboard Branding
Librito de Mi Packaging Makes Recipients Feel Special

By Amelia Roblin | Published 2011-08-14 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/librito-de-mi-packaging
References: [thedieline](http://www.thedieline.com/blog/2011/8/11/librito-de-mi.html) & [atolondemororoa](http://www.atolondemororoa.com/)

Despite the simplicity of Librito de Mi packaging, there is something about its endearing appearance and its look of handcrafted assembly that makes it seem as custom-made as its contents. This particular company writes and illustrates personalized storybooks for lucky children and it delights in the ability to author an entire experience.

The possession of such a special publication is enough to make a young consumer feel privileged, so the memory of receiving it as a gift should be stemmed from a ceremonious unwrapping. Atolón de Mororoa designed a minimal cardboard box for Librito de Mi packaging which suggests a concept of boundless imagination. White fluffy clouds decorate the square lid, held down by hand-tied twine and labeled with a cute blue tag.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 73% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Customized Packaging:** The trend of personalized and handcrafted packaging creates a unique and special experience for consumers.
- **Minimalist Design:** The trend of minimalist and simple packaging design appeals to consumers who appreciate a clean and uncluttered aesthetic.
- **Unboxing Experience:** The trend of creating a ceremonious unwrapping experience adds an element of excitement and anticipation for consumers.

### Sectors Adopting This

- **Children's Publishing:** The children's publishing industry can leverage customized packaging to enhance the experience of receiving personalized storybooks.
- **Gift and Toy Industry:** The gift and toy industry can adopt minimalist design principles to create visually appealing and modern packaging for their products.
- **E-commerce and Subscription Boxes:** E-commerce and subscription box services can focus on creating unique unboxing experiences to differentiate themselves and increase customer satisfaction.

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