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# Anti-Tech Bookstores
The 'Libreria' Bookstore is Deisgned to Inspire a New Appreciation for Books

By Katherine Pendrill | Published 2016-02-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/libreria
References: [dezeen](http://www.dezeen.com/2016/02/22/selgas-cano-architects-libreria-concept-bookshop-east-london-second-home/) & [secondhome.io](http://secondhome.io/events/imbibliotheque/)

'Libreria' is a brand new bookstore that encourages customers to leave their technology behind. While many bookstores have added high-tech features to their spaces in order to keep pace with changing consumer preferences, this store takes a very different approach.

Libreria is a London-based bookstore designed by Spanish studio [SelgasCano](https://www.trendhunter.com/trends/canary-house). The inside of the store features handmade bookshelves based on the fictional [Library of Babel](https://www.trendhunter.com/trends/the-library-at-night). To create a sense of boundlessness, the architects uses a series of irregular shapes and mirrors throughout. To maintain a sense of peacefulness, there is a strict [no-phone policy](https://www.trendhunter.com/trends/mudita-kompakt). The reason behind this anti-tech policy is to encourage a fresh appreciation of books rather than digital devices.

As retail spaces become increasingly high-tech, Libreria provides a welcome reprieve for consumers who appreciate the simplicity of a good book.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 74% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Anti-tech Bookstores:** Bookstores that promote being disconnected from technology to encourage a deeper appreciation for books.
- **Handmade Bookshelves:** The rise of artisanal bookshelves to create a unique and tactile experience for customers.
- **No-phone Policies:** Businesses implementing strict no-phone policies to provide customers with a peaceful and distractions-free environment.

### Who This Affects Most

- **Bookstores:** Bookstores can embrace the anti-tech movement by incorporating handmade bookshelves and implementing no-phone policies to differentiate their brand.
- **Artisanal Furniture:** Artisanal furniture makers have the opportunity to create unique bookshelves that provide a tactile and visually-appealing experience for customers.
- **Retail Spaces:** Retail spaces can create a reprieve for consumers who desire a technology-free environment by implementing no-phone policies and offering handmade, artisanal bookshelves.

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