# Eco-Conscious Book Campaigns These Libreria Norma Ads Feature Adam and Eve in the Modern World By Leslie Chen | Published 2013-04-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/libreria-norma References: [adsoftheworld](http://adsoftheworld.com/media/print/libreria_norma_the_little_prince) & [librerianorma](http://www.librerianorma.com/inicial/inicio_general.aspx) If you're an avid reader as well as a concerned citizen of the environment, these Libreria Norma print ads will speak to you in more ways than one. The ads all feature a different [literary classic](https://www.trendhunter.com/trends/the-book-of-money) like 'Le Petit Prince,' 'Don Quijote' and even The Bible where the characters are trying to cope with the harmful effects of printing millions of copies of a book; Adam and Eve are surrounded by tree stubs while they cut down the very last full-grown one. The Libreria Norma campaign injects the concerns of [environmental harm](https://www.trendhunter.com/trends/match-masters) into the very storylines of the books they have in their e-book catalogue, creating a humorous [series of advertisements](https://www.trendhunter.com/trends/outdoor-advertising-campaign) that encourage readers to download the eco-friendly online version instead. The Libreria Norma campaign offers a quick laugh concerning some of your favorite classic novel characters. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Advertising:** Using environmentally conscious themes in advertising campaigns to promote eco-friendly alternatives. - **Digital Book Sales:** Encouraging readers to switch to digital book sales to reduce paper waste and protect the environment. - **Humorous Environmental Messaging:** Creating humorous environmental messaging in advertising campaigns to resonate with audiences and drive behavior change. ### Who This Affects Most - **Publishing:** Exploring digital publishing alternatives to paper-based books for a more environmentally-friendly future. - **Advertising:** Integrating environmentally conscious messaging into advertising campaigns to promote a more sustainable future. - **E-commerce:** Creating more environmentally-friendly e-commerce platforms and encouraging users to make eco-friendly choices. ## Related on Trend Hunter - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)