# Small-Batch Perfumeries Library of Flowers is an American Small-Batch Beauty Range By Rebecca Byers | Published 2015-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/library-of-flowers References: [libraryofflowers](https://www.libraryofflowers.com/) & [facebook](https://www.facebook.com/LibraryOfFlowers) Library of Flowers is a [whimsical beauty line primarily producing perfumes](https://www.trendhunter.com/trends/fragrance-forward-bodycare) and bath products. The delicately branded range features a mix of vibrant pixelated patterns and floral patterns with the stark visuals of a vintage apothecary. Based in Denver, Library of Flowers is an all-American [small-batch perfumery](https://www.trendhunter.com/trends/wyld-notes) with a product range that can be divided into three themes, or "chapters." The first, Paper, Cotton & String, is characterized by its field & flowers and honeycomb varieties. The second, Nectar + Pollen, features scents such as vanilla and willow & water. The third and current final chapter is Arboretum, a particularly vibrant range that celebrates the [therapeutic scents of the forest](https://www.trendhunter.com/trends/evoking-seasonal-scents). By using delicate, intricate branding communicated through its use of colorful graphics, quirky font and vintage-inspired containers, Library of Flowers is able to present itself as fresh, original and of artisan value. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Small-batch Perfumeries:** Library of Flowers is an American small-batch perfumery with a whimsical and artisan value. - **Intricate Branding:** Library of Flowers uses delicate, intricate branding to present itself as fresh, original, and of artisan value. - **Whimsical Beauty Lines:** Library of Flowers is a whimsical beauty line featuring vibrant pixelated patterns and floral designs of a vintage apothecary. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the trend of whimsical beauty lines, offering products with unique packaging and original branding. - **Perfume Manufacturing:** The perfume manufacturing industry has an opportunity to explore the potential of small-batch production, offering niche scents and artisan perfumes. - **Artisan and Craft Industries:** Artisan and craft industries can draw inspiration from the intricate branding of Library of Flowers, creating unique and original product designs. ## Related on Trend Hunter - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Curated Artisanal Perfume Collections](https://www.trendhunter.com/trends/artisanal-perfumery.md) - [Parisian Romance-Inspired Candle Lines](https://www.trendhunter.com/trends/luxury-home-fragrance.md) - [Floral-Inspired Candle Ranges](https://www.trendhunter.com/trends/bluecorn-candles.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Evoking Seasonal Scents](https://www.trendhunter.com/trends/evoking-seasonal-scents.md)