# Exclusive Travel Libraries Hyundai Card's Members-Only Library Design Inspires Wanderlust By Laura McQuarrie | Published 2014-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/library-design References: [spoon-tamago](http://www.spoon-tamago.com/2014/07/19/a-travel-library-designed-to-inspire-wanderlust/) & [library.hyundaicard](http://library.hyundaicard.com/main.hdc) The new [Hyundai Card](https://www.trendhunter.com/trends/hyundai-1) Travel Library design by Korean credit card company Hyundai Card will make bibliophiles weak in the knees. The cozy new library in Seoul is only open to [Hyundai Card members](https://www.trendhunter.com/trends/andrew-harper), but it's stocked with over 15,000 books, an intriguing collection of objects and plenty of places to curl up with a good read. The space was designed by Japanese design firm Wonderwall and features spiraling staircases, floor-to-ceiling bookshelves, as well as indoor and outdoor seating areas. The space features a cafe, which might make you want to stay there forever. However, with so many of the books dedicated to [world architecture, travel and photography](https://www.trendhunter.com/trends/ef-ultimate-break-1) to inspire visitors to jet off somewhere new, it's fortunate that there also happens to be a ticket counter so that library guests can make arrangements for an impromptu trip. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Exclusive Member-only Spaces:** Companies can create exclusive member-only spaces like Hyundai Card Travel Library to provide premium customer experiences. - **Curated Travel Inspiration:** Businesses can curate libraries like Hyundai Card's Travel Library with books on topics like world architecture and photography to inspire visitors to travel. - **Co-locating Services:** Businesses can create multi-service spaces like Hyundai Card Travel Library that include cafes, ticket counters, and other amenities to enhance the customer experience. ### Industries Being Reshaped - **Credit Card Companies:** Credit card companies can enhance customer experiences by creating unique benefits such as members-only libraries. - **Hospitality Industry:** Hotels can create on-site libraries and other curated spaces to provide guests with unique experiences and inspire travel. - **Retail Industry:** Retail businesses can create co-located spaces with other service offerings to create one-stop shopping and enhance the customer experience. ## Related on Trend Hunter - [Tree-Like Library Spaces](https://www.trendhunter.com/trends/forest-of-knowledge.md) - [Customizable Ramen Libraries](https://www.trendhunter.com/trends/ramen-library.md) - [Open-Air Libraries](https://www.trendhunter.com/trends/ikea-billyotheque.md) - [Children's Story-Inspired Libraries](https://www.trendhunter.com/trends/western-academy.md) - [Virtual Library Experiences](https://www.trendhunter.com/trends/the-library-at-night.md) - [Glass-Lined Towering Libraries](https://www.trendhunter.com/trends/beijing-city-library.md) - [Branded Car-Powered Hotels](https://www.trendhunter.com/trends/carpowered-hotel.md) - [Mobile Glass Libraries](https://www.trendhunter.com/trends/la-libreria.md) - [Temporary Translucent Libraries](https://www.trendhunter.com/trends/la-liberia.md)