# Non-Alcoholic Craft Beers The Libra Hazy IPA Brings Tasty Artisanal Beer Flavor to Non-Drinkers By Josh Thompson-Persaud | Published 2021-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/libra-hazy-ipa References: [newswire](https://www.newswire.ca/news-releases/upstreet-craft-brewery-expands-libra-non-alcoholic-brand-launches-hazy-ipa-827161813.html) & [drinklibra](https://drinklibra.ca/collections/all/products/libra-hazy-ipa) Upstreet Craft Brewery recently launched a new non-alcoholic offering called the [Libra Hazy](https://www.trendhunter.com/trends/aqua-libra-peach-kiwi) [IPA](https://www.trendhunter.com/trends/superior-hazy-ipa). With a growing number of consumers looking to abstain from alcohol, the beverage adds a tasty alternative to traditional beers. In addition, the Libra Hazy IPA enables non-drinkers to socialize in style with a drink that is instilled with the thoughtful craft process of an artisanal brewery. The [non-alcoholic beer](https://www.trendhunter.com/trends/easy-dust-ipa) has a refreshing tropical flavor. The taste is infused with essences of tropical fruit and mango—ideal for a hot summer day. The Libra Hazy IPA is a dry-hopped beer composed of Strata, Idaho 7, El Dorado, and Comet hops. Keeping the beverage low in carbs, the IPA has a total of 50 calories. Thus, the Libra Hazy IPA skips the beer belly and hangover without compromising the fresh summer flavor. Image Credit: Upstreet Craft Brewery ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 35% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Craft Beers:** Craft breweries are developing non-alcoholic alternatives to traditional beers, challenging the beverage industry to further innovate the non-alcoholic segment. - **Tropical Flavor Infusions:** Tropical fruit and mango flavor infusions are trending in the beverage industry, opening up opportunities to introduce new taste profiles and capture the preference of health and wellness enthusiasts. - **Health-focused Alcoholic Beverages:** Breweries and distilleries are developing low carb, low-calorie alcoholic beverages that cater to health and fitness-conscious consumers, with flavors that retain the original taste of alcohol-based drinks. ### Who This Affects Most - **Alcoholic Beverage Industry:** Companies producing alcoholic beverages can expand their portfolio by developing non-alcoholic and low-calorie alternatives to reach a growing population of consumers looking for healthier drink options. - **Craft Beer Industry:** Craft breweries can venture into the non-alcoholic beer segment by introducing new flavors and infusions, merging brewing innovation with health and wellness preferences. - **Fitness and Wellness Industry:** The fitness and wellness industry can partner with breweries and distilleries to offer low-calorie and low-carb alcoholic beverages that align with their health-focused values and cater to the preferences of their customers. ## Related on Trend Hunter - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Low-Cal Alcohol-Free IPAs](https://www.trendhunter.com/trends/superior-hazy-ipa.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Global Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/gruvi-juicy-ipa.md) - [Hazy Non-Alcoholic Beers](https://www.trendhunter.com/trends/hazy-nonalcoholic-beer.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md)