# Optical Illusion Replica Artworks Leandro Erlich Forms the Building in the Liberty Science Center By Amy Duong | Published 2023-04-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/liberty-science-center References: [designtaxi](https://designtaxi.com/news/423038/The-Public-Hangs-From-Brick-Building-In-Optical-Illusion-Replica-Of-NYC-Property/) & [lsc.org](https://lsc.org/media-information/4123-big-art-program?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Leandro Erlich was recently commissioned to create The Building which is a replica artwork and is found in the [Liberty Science Center](https://www.trendhunter.com/trends/sensory-museum). The new installation invites visitors to cling from the windows and balconies of what appears to be a brick structure. The Building is a new extension of the artist's famous Bâtiment [participatory series](https://www.trendhunter.com/trends/flower-market-20), which is modeled after notable architecture from Paris, Buenos Aires, Donetsk, Paris, London, and the Echigo-Tsumari region of Japan. Each global installation is inspired by design codes of its influence, which is why the latest NYC-themed installation has a brick store storefront, fire escapes, a deli, steel balconies throughout, and an air-conditioning unit. The [optical illusion](https://www.trendhunter.com/trends/hooptical) starts at the floor with a mirror positioned perpendicular to the art. Image Credit: Liberty Science Center ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 38% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Replica Artworks:** There is an opportunity for artists to create optical illusion replicas of famous buildings around the world. - **Interactive Installations:** Creating interactive installations in public spaces can be used as a form of experiential marketing, providing customers with an innovative and memorable experience. - **Art and Technology:** Incorporating technology into artworks can add an extra layer of engagement for viewers. ### Who This Affects Most - **Art Galleries:** Art galleries can commission replica artworks that utilize optical illusions and interact with viewers to attract a larger audience. - **Tourism:** Cities and countries can create interactive installations of their notable architecture to boost tourism and offer a unique experience for visitors. - **Advertising:** Advertisers can use interactive installations as a form of experiential marketing, allowing customers to interact with their brand in a unique and memorable way. ## Related on Trend Hunter - [Warped Georgian Townhouse Installations](https://www.trendhunter.com/trends/a-week-at-the-knees.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Mirrored Sculpture Installations](https://www.trendhunter.com/trends/sabine-marcelis-1.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Paper-Made Mosaic Artwork](https://www.trendhunter.com/trends/real-life-architecture-exhibition.md) - [Gem-Like Sculptural Art Exhibitions](https://www.trendhunter.com/trends/cylindrical-lenses.md) - [Reflective Urban Art Sculptures](https://www.trendhunter.com/trends/minibean.md) - [Gallery-Like Elevated Retail Designs](https://www.trendhunter.com/trends/leica-store-gallery.md)