# Cute Feline Cosmetics Collections The Liberty of London x Hello Kitty Collection is Adorable By Souzan Michael | Published 2011-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liberty-of-london-x-hello-kitty References: [highsnobette](http://www.highsnobette.com/news/2011/08/09/hello-kitty-x-liberty-of-london/) & [fashionista](http://fashionista.com/2011/08/hello-kitty-x-liberty-london-will-be-available-next-month/) It is no secret that Hello Kitty is and has been a phenomenon for years, so lovers of the cute Japanese character, brace yourselves for good news as the Liberty of London x Hello Kitty is on its way into stores. Thus far, the collection includes eye shadow, lip gloss and a makeup bag. The [cute-as-a-button designs grace each beauty product](https://www.trendhunter.com/trends/kimchichic-beauty), making these collector's items irresistible. Whether you're a Japanese animation fan, a Hello Kitty fan, or just a general fan of makeup and anything and everything cute (if you're not, you should be), the Liberty of London x Hello Kitty collection is for you. The collection is set to launch on September 26th in London, England for a limited time, before it goes worldwide in 2012. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Character-inspired Cosmetics Collections:** There is an opportunity to create more cosmetics collections inspired by popular characters to cater to fans and collectors. - **Limited-time Collaborations:** Collaborating with popular brands or characters for a limited time can create a sense of urgency and exclusivity for consumers. - **Cute and Whimsical Designs:** There is a growing demand for products with cute and whimsical designs that appeal to consumers' desire for unique and fun items. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can capitalize on the popularity of character-inspired collections to attract more customers and increase sales. - **Licensing:** Licensing companies can partner with beauty brands to create limited-time collections featuring popular characters or franchises for added revenue streams. - **Fashion:** Fashion brands can follow in the footsteps of the Liberty of London x Hello Kitty collaboration to create exclusive collections that showcase their unique designs and cater to collectors and fans. ## Related on Trend Hunter - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Luxe Cartoon Cat Jewelry](https://www.trendhunter.com/trends/lanvin-en-bleu.md) - [Cartoon-Themed Tea Collections](https://www.trendhunter.com/trends/bird-blend-x-hello-kitty.md) - [Cartoon Cat Bath Collections](https://www.trendhunter.com/trends/hello-kitty-and-friends-x-lush.md) - [Cartoon Brand Snack Collaborations](https://www.trendhunter.com/trends/hello-kitty-x-pringles-collection.md) - [Cartoon Kitty-Themed Capsules](https://www.trendhunter.com/trends/forever-21-3.md) - [Kawaii Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-x-hello-kitty.md) - [Festive Oral Care Collections](https://www.trendhunter.com/trends/moon-x-hello-kitty.md)