# Anti-Texting Ads The 'Liberty Mutual: Dnt Txt & Drv' Ad Campaigns are Shockingly Simple By Allison Love | Published 2010-08-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/liberty-mutual-dnt-txt-drv References: [adsoftheworld](http://adsoftheworld.com/media/tv/liberty_mutual_liberty_mutual_dnt_txt_drv_street_corner) & [libertymutual](http://www.libertymutual.com/) The 'Liberty Mutual: Dnt Txt & Drv' ad campaign is definitely informative. The commercials come in a set of three and feature common [texting short forms](https://www.trendhunter.com/trends/weetabix-have-you-had-yours) in the middle of a crash scene. From LOL to OMG, the ads are pretty scary, showing the effects of [texting and driving](https://www.trendhunter.com/trends/captain-of-the-night-campaign). These dangers are definitely scary, so it's a good idea to have an ad campaign like this one to raise awareness about the consequences. **Implications** - Consumers are looking for products that will help them create a greater connection. Designs that feature this appeal to shoppers who want to feel like they can relate to their purchases. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 40% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Anti-texting Ads:** Opportunity to create impactful ad campaigns that raise awareness about the dangers of texting and driving. - **Informative Commercials:** Opportunity to produce engaging commercials that educate viewers about the consequences of distracted driving. - **Raising Awareness:** Opportunity to develop initiatives and campaigns that inform the public about the risks associated with texting while driving. ### Sectors Adopting This - **Advertising:** Opportunity for ad agencies to create impactful campaigns that educate and raise awareness. - **Automotive Safety:** Opportunity for automotive companies to incorporate technology that discourages texting while driving. - **Public Safety:** Opportunity for organizations to partner with ad agencies and create campaigns to raise awareness about the risks of distracted driving. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md)