# Rocket Pack Fashion Libertine-Libertine's Fall/Winter 2010 Campaign is Unusual By TopDog | Published 2010-02-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/libertines-fall References: [stylecrave](http://stylecrave.com/2010-02-02/libertine-libertine-aw-2010-campaign/) & [hypebeast](http://hypebeast.com/2010/02/libertinelibertine-2010-fallwinter-campaign/) Libertine-Libertine's Fall/Winter 2010 Ad campaign is so out there, you just might lose sight of their intention to sell clothes. But maybe that is the point; after all, people don’t want to be bombarded with ad campaigns designed to convince them to buy, buy, buy. Libertine-Libertine’s Fall/Winter ad campaign is unusual to say the least, but their fall and winter line is actually well executed. An eco-friendly line of [upcycled and repurposed clothes](https://www.trendhunter.com/trends/day-3-capsule-2), it perhaps sheds some light on the ad as a message to reuse instead of reinvent. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 62% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Fashion:** Disruptive innovation opportunity: Create a sustainable fashion brand that focuses on upcycling and repurposing clothing. - **Unconventional Advertising:** Disruptive innovation opportunity: Explore unique and unconventional advertising methods that capture attention and create a memorable brand experience. - **Minimalistic Design:** Disruptive innovation opportunity: Develop a fashion line that embraces minimalism and simplicity in design, attracting customers who appreciate a clean aesthetic. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Introduce a new retail model that combines sustainability, unconventional advertising, and minimalistic design to attract conscious consumers. - **Creative Advertising:** Disruptive innovation opportunity: Provide innovative advertising solutions to brands that want to break away from traditional approaches and stand out in the market. - **Sustainable Fashion:** Disruptive innovation opportunity: Support and grow the eco-friendly fashion industry by promoting upcycling and repurposing of clothing in innovative ways. ## Related on Trend Hunter - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)