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# Contradictory Gaze Lookbooks
The Libertine Libertine 2013 S/S Collection is Existentialist

By Katie Pagnotta | Published 2013-02-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/libertine-libertine-2013
References: [highsnobette](http://www.highsnobette.com/news/2013/02/21/libertine-libertine-springsummer-2013-animal-lookbook/libertine-libertine-spring-summer-1/) & [libertine-libertine](http://libertine-libertine.com/about)

The Libertine Libertine 2013 Spring/Summer lookbook presents models posing together with opposing gazes and outfits. The apparel is showcased in a dual format to show the versatility of the line and appeal to a mass audience. The lookbook is clever and forces the viewer to analyze both expressions and ensembles closely.

The 2013 Libertine Libertine collection is [clean-lined and preppy](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Libertine Libertine is a label based in Copenhagen designed by Rasmus Bak, Pernille Schwarz and Peter Munch Ovesen. The trio wanted to present collections of clothing with [existentialism in mind](https://www.trendhunter.com/trends/shapes-we-take). The designs are effortless and can be mixed and matched with ease.

The Libertine Libertine 2013 collection is inspired by city lights & [contemporary culture](https://www.trendhunter.com/trends/creative-class-uniform).

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 70% | Activity: 25% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Opposing Gazes:** Exploring the use of contrasting gazes in lookbooks, creating a unique visual experience for viewers.
- **Dual Format:** Utilizing a dual format in lookbooks to showcase the versatility of apparel and attract a broader audience.
- **Existentialist Clothing:** Designing clothing collections with an existentialist theme, emphasizing effortless and mix-and-match styles.

### Sectors Adopting This

- **Fashion:** Incorporating innovative visual techniques and versatile formats into lookbooks to enhance brand appeal and engagement.
- **Photography:** Expanding the boundaries of lookbook photography by using opposing gazes and dual formats to create intriguing visuals.
- **Design:** Infusing existentialist themes into clothing collections to offer unique and effortless styles for consumers.

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