# Full-Flavor No-Alcohol IPAs Liberation IPA Zero is Made with Age-Old Techniques By Laura McQuarrie | Published 2022-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liberation-ipa-zero References: [barmagazine](https://barmagazine.co.uk/liberation-brewing-co-launches-liberation-ipa-zero/) & [liberationgroup](https://www.liberationgroup.com/offers/liberation-ipa-zero-launches/)  Liberation Brewing Co.'s first low-alcohol product, Liberation IPA Zero, takes inspiration from the company's original Liberation IPA recipe and it offers the full flavor of an IPA with less than 0.5% alcohol. The recipe is refreshing thanks to a blend of English, US and New Zealand hops with notes of citrus and stone fruit. Tim Hubert, Managing Director, Liberation Wholesale and Liberation Brewery says: “According to [ONS](https://www.trendhunter.com/trends/oncology-skin-database) data, a fifth of Brits are now teetotal, making them an obvious market for alcohol-free adult drinks. The [NoLo](https://www.trendhunter.com/trends/low-alcohol-gose) market is only going to grow in popularity as consumers demand more choice." The first-of-its-kind product from the award-winning brewery is made with time-tested brewing techniques and it provides an uncompromising flavor experience for those who don't wish to partake in alcohol for one reason or another. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 6% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Low-alcohol Ipas:** Brewers can create more low-alcohol IPA options to cater to the growing NoLo market segment. - **Nolo Market Growth:** The adult beverage industry can create more NoLo options as the market for non-alcoholic drinks continues to rise. - **Blended Hop Flavors:** Hop blending allows brewers to create unique flavor profiles for low-alcohol IPAs to cater to varied consumer preferences. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can innovate by creating unique and full-flavored non-alcoholic beers to cater to the growing NoLo market segment. - **Craft Beer Industry:** Craft beer companies can innovate by creating delicious low-alcohol IPAs using unique brewing techniques and blended hop flavors. - **Alcohol Industry:** The alcohol industry can cater to the growing NoLo market segment by developing more non-alcoholic drink options with varied flavor profiles. ## Related on Trend Hunter - [Low-Cal Alcohol-Free IPAs](https://www.trendhunter.com/trends/superior-hazy-ipa.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Flavorsome Low-Alcohol IPAs](https://www.trendhunter.com/trends/lowalcohol-ipa.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Flavor-Forward Alcohol-Free Beers](https://www.trendhunter.com/trends/madr-excepcional-zero.md) - [Dank Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-west-coast-ipa.md) - [Refreshing Low-Alcohol Beers](https://www.trendhunter.com/trends/nirvana-brewery.md)