# Structured Minimalism Attire The Liao Dan Spring/Summer 2014 Collection Embraces Simplicity By Jana Pijak | Published 2014-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/liao-dan References: [lanciatrendvisions](http://www.lanciatrendvisions.com/en/article/the-campaign-for-ss-2014-collection-less-directed-by-mathtieu-belin) & [matthieubelin](http://www.matthieubelin.com/) French fashion photographer Mathtieu Belin captures this sleek campaign imagery for Liao Dan's Spring/Summer 2014 collection entitled "Less". The womenswear line juxtaposes structured silhouettes with loose draping techniques that showcase the designer's talent for construction. Showcased in a palette of crisp black-and-white tone, Liao Dan's "Less" collection campaign intersects its garments with rectangular background vignettes that vary from greyscale to colored elements. Based in China, French photographer Mathtieu Belin creates compositions that are inspired by light, time and contemplation. Creating fashionable art works, Belin captures structural silhouettes, pleated details and delicate draping that is modelled by Liu Xu. The remainder of the campaign's creative team includes hair stylist and makeup artist Hong Yao and designer Liao Dan himself. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 98% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Structured Minimalism:** Create fashion collections that embrace simple and clean lines, juxtaposing structured silhouettes with loose draping techniques. - **Black-and-white Palette:** Incorporate a crisp black-and-white palette in fashion campaigns, adding a touch of sophistication and elegance. - **Fashion Photography as Art:** Explore the intersection of fashion and art, capturing structural silhouettes, pleated details, and delicate draping in compositions inspired by light, time, and contemplation. ### Industries Being Reshaped - **Fashion:** Design and produce clothing lines that embrace structured minimalism and a black-and-white palette. - **Photography:** Specialize in fashion photography that blurs the lines between fashion and art, capturing structural silhouettes, pleated details, and delicate draping in compositions inspired by light, time, and contemplation. - **Makeup and Hair Styling:** Provide makeup and hair styling services that complement structured minimalism fashion collections, enhancing the overall aesthetic. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md)