# Pushy Celebrity Phone Ads LG's 'What's It Gonna Take' Ad Convinces Consumers to Get a New Phone By Ell Smith | Published 2018-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lgs-whats-it-gonna-take References: [72andsunny](https://www.72andsunny.com/work/lgwhatsitgonnatake) & [lg](https://www.lg.com/ca_en/cell-phones/lg-G7) [LG's](https://www.trendhunter.com/trends/radio-optimism) 'What's it Gonna Take' ad campaign pokes fun at [celebrity influencer culture](https://www.trendhunter.com/trends/dominos-6), as it follows a man named Ryan who tries to resist getting a new phone, even as an impressive group of celebrities attempt to convince him otherwise. Ryan kicks off the ad by complaining about his slow phone, to which his friend says "Ryan just get a new phone already. What's it gonna take? Do you need a celebrity to convince you." This creates a [star-studded series](https://www.trendhunter.com/trends/call-of-the-mustaches) of events, as Aubrey Plaza and Queer Eye's Jonathan Van Ness appear to show their disapproval of Ryan's refusal to get a new phone. The clever ad shows off the capabilities of the LG G7 ThinQ and humorously proposes that consumers finally swap out their dated phones. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Celebrity Influencer Culture:** Opportunity for brands to leverage celebrity influencers to market their products. - **Humorous Advertising:** Opportunity to create funny and entertaining ads that resonate with consumers. - **Technology Upgrades:** Opportunity for companies to promote the latest technology upgrades and encourage consumers to replace their outdated devices. ### Industries Being Reshaped - **Mobile Phone Manufacturing:** Opportunity for mobile phone manufacturers to partner with celebrity influencers and create innovative marketing campaigns for their new releases. - **Advertising and Marketing:** Opportunity for ad agencies to develop humorous and engaging ads that break through the clutter and attract consumer attention. - **Technology Retail:** Opportunity for technology retailers to promote the benefits of technology upgrades and incentivize consumers to purchase new devices. ## Related on Trend Hunter - [AI Customer Campaigns](https://www.trendhunter.com/trends/tilly-norwood.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [Actor-Mimicking Programmed Ads](https://www.trendhunter.com/trends/chatgpt.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md)