# Disney-Inspired LGBTQ Collections Disney Launches Its First Colorful LGBTQ-Supporting Merchandise By Kalin Ned | Published 2018-05-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/lgbtq-collection References: [designtaxi](http://designtaxi.com/news/399675/Disney-Unveils-LGBTQ-Pride-Collection-To-Encourage-True-Love-Everywhere/) & [shopdisney](https://www.shopdisney.com/collections/rainbow-mickey-collection?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI&LSID=8345582|11502922|107413X1564726X7c9bce5dc765ec18637b2eb30c3ccdb0&CMP=AFL-AffLSGen&att=LSGenAffl&EFC=224510) In celebration of Pride Week, [Disney](https://www.trendhunter.com/trends/pride-nite) debuts a rainbow-nuanced [LGBTQ](https://www.trendhunter.com/trends/skittles-pride-packaging) collection, and as a result, the brand connected with a portion of its fan base that was previously untapped. The merchandise line features a color-splash tank top with the slogan 'LOVE,' a water bottle, a fanny pack, a t-shirt, a hat, sunglasses and pins. The LGBTQ collection is dubbed 'The Rainbow Mickey' and for it, Disney has designed a minimalist logo -- a rainbow-colored outline of its popular cartoon mouse. In addition, the mass media company promised to donate 10% of each online sale between the dates of May 14th and June 30th to [GLSEN](https://www.trendhunter.com/trends/petsmart-pride-collection) -- a not-for-profit organization that supports the drive for LGBTQ-inclusive school systems. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Lgbtq-inclusive Merchandise:** Creating merchandise that celebrates and supports the LGBTQ community can tap into an untapped market and connect with a new fan base. - **Rainbow-themed Collections:** Designing collections with rainbow motifs and colors allows brands to engage with the LGBTQ community and show support for Pride events. - **Charitable Partnerships:** Collaborating with LGBTQ organizations and pledging donations from sales can demonstrate a brand's commitment to inclusivity and social causes. ### Who This Affects Most - **Apparel and Fashion:** The fashion industry can incorporate LGBTQ-inspired designs and promote inclusivity in their collections, appealing to a wider audience. - **Entertainment and Media:** Media companies can create LGBTQ-themed merchandise and content to engage with their fan base and promote diversity and acceptance. - **Retail and E-commerce:** Online retailers can highlight LGBTQ-themed products and partner with organizations to donate a portion of sales, attracting socially-conscious consumers. ## Related on Trend Hunter - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Theme Park Pride Events](https://www.trendhunter.com/trends/pride-nite.md) - [Cartoon-Inspired Pizza Merchandise](https://www.trendhunter.com/trends/disney-eats-1.md) - [Cozy Cartoon-Themed Collaborations](https://www.trendhunter.com/trends/pleasing-3.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md) - [Cartoon-Themed Performance Wear](https://www.trendhunter.com/trends/disney-x-lululemon.md)