# Nameless Netbooks LG X120 Looking for an Identity in ‘Whatchamacallit” Contest By Andrew Robichaud | Published 2009-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lg-x120-whatchamacallit-contest References: [ca.lge](http://ca.lge.com/whatchamacallit/) & [ca.lge](http://ca.lge.com/en/products/model/detail/x120series_x120l.c7l1a9.jhtml#) [LG](https://www.trendhunter.com/trends/2023-lg-gram-laptops)’s new X120 model has got its fair share of features, but it lacks a serious component to any good computer. Sadly, the LG X120 doesn’t have a name. The positive behind this disastrous situation is that *we get to pick it*. LG is holding a “Whatchamacallit Contest” in which Canadian participants have the chance to enter and then vote for the [name of the laptop](https://www.trendhunter.com/trends/myprotein-snack-bar). The current 9,000 submissions have been divided into different categories (Most Popular, Most Stylish, Most Creative), each with a prize. There are only 2 days left to enter your title for the [unidentified computing object](https://www.trendhunter.com/trends/working-name-gel-tint) (U.C.O…clever). Don’t delay, name today! ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **New Product Naming Contests:** A trend in which companies activate crowdsourcing to involve consumers in the product-naming process, giving them a sense of ownership and creating brand engagement. - **Unbranded Product Launches:** A trend in which companies launch products without a brand name, relying on consumers to propose product names and eventually creating a sense of community. - **Social Media-driven Marketing Campaigns:** A trend in which social media is used to empower consumers by sharing product information, participating in events, and creating brand awareness. ### Who This Affects Most - **Consumer Electronics:** Consumer electronics companies that launch new products can leverage product naming contests and social media-driven marketing campaigns to increase consumer engagement and boost sales. - **Marketing and Advertising:** Marketing and advertising agencies can help companies launch unbranded products and promote product naming contests while developing social media-driven campaigns that optimize brand awareness. - **Crowdsourcing Platforms:** Crowdsourcing platforms can tailor their services to provide solutions for companies that demand new product naming contests, unbranded product launches, and social media-driven marketing campaigns. ## Related on Trend Hunter - [Slim Ultralight Laptop Ranges](https://www.trendhunter.com/trends/2023-lg-gram-laptops.md) - [Accessible Home Appliance Competitions](https://www.trendhunter.com/trends/accessible-home-appliance.md) - [Transparency-Focused Laptop Concepts](https://www.trendhunter.com/trends/nothing-book-1-concept.md) - [Convenient Portable Computers](https://www.trendhunter.com/trends/geekbook.md) - [Featherweight Portable Laptops](https://www.trendhunter.com/trends/portable-laptops.md) - [Thin Portable Laptops](https://www.trendhunter.com/trends/acer-aspire-go-14.md) - [Sleek Foldable Laptops](https://www.trendhunter.com/trends/lg-gram-fold.md) - [Hybrid AI-Powered Laptops](https://www.trendhunter.com/trends/gram-laptop.md) - [Lightweight AI Productivity Laptops](https://www.trendhunter.com/trends/lg-gram-ai-pro.md)