# Holey Shopping Bag Ads The LG Washing Machine Campaign Compares Cleaned Clothes to Brand New Ones By Meghan Young | Published 2012-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lg-washing-machine-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/06/lg-washing-machine-lacoste-bag-gucci-bag-chanel-bag/) & [yr](http://www.yr.com) It might seem strange that the iconic shopping bags of some of the world's most prestigious brands have big gaping holes in them, but the [LG](https://www.trendhunter.com/trends/oncampus-laundry) Washing Machine campaign is essentially comparing them to the home appliance. The holey exterior makes reference to the window door characteristic of many washing machines. By comparing the two, the [print ads](https://www.trendhunter.com/trends/lola-mullenlowe) show that pulling clothes out of this appliance is just like pulling them out of a shopping bag. The LG Washing Machine campaign reads, "Clothes as clean as new ones. [LG washing machine](https://www.trendhunter.com/trends/lg-signature) with direct driver motor." The LG Washing Machine campaign was created by the Y&R ad agency based in Sao Paulo, Brazil. It was art directed by Leandro Camara. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Comparative Marketing:** Brands can leverage comparative marketing to promote their products or services by highlighting unique selling points. - **Visual Storytelling:** Visual storytelling can be an effective way to capture the audience's attention and communicate the brand's key message. - **Home Appliance Innovation:** Innovation in home appliances, such as direct driver motors, can provide more efficient and effective performance for consumers. ### Where This Applies - **Advertising:** Advertising agencies can use comparative marketing and visual storytelling techniques to create campaigns that stand out and resonate with their target audience. - **Home Appliances:** Home appliance manufacturers can leverage innovative technologies to differentiate themselves from competitors and provide superior performance and user experience to consumers. - **Retail:** Retailers can partner with home appliance manufacturers to provide customers with access to the latest innovations and technologies in home appliances. ## Related on Trend Hunter - [Branded On-Campus Laundry Lounges](https://www.trendhunter.com/trends/oncampus-laundry.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md) - [Game Day Laundry Campaigns](https://www.trendhunter.com/trends/washerdryer-set.md) - [High-Tech Clothing Care Solutions](https://www.trendhunter.com/trends/hightech-clothing-care.md) - [AI-Powered Laundry Appliances](https://www.trendhunter.com/trends/lg-fx-washer-and-dryer.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Musical Washing Machines](https://www.trendhunter.com/trends/limited-edition-front-load-washer.md) - [Laundry-Themed Nuptial Events](https://www.trendhunter.com/trends/lg-launderette-of-love.md)