# Game-Playing Vacuum Ads The LG Vacuum is Supposed to Make Cleaning Fun By Jonathon Brown | Published 2012-12-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lg-vacuum References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/12/lg-vacuum-cleaner-hom-bot-chess-backgammon-maze/) & [lg](http://www.lg.com/ca_en/vacuums) Did you know there was an [LG](https://www.trendhunter.com/trends/cordzero-all-in-one-tower) [Vacuum](https://www.trendhunter.com/trends/smart-cleaning-devices)? The same company that brings you cool smartphones like the Optimus G also makes appliances like the LG Vacuum. Who would've thought? The idea of this print ad series is to advertise a product that facilitates a chore, without making the consumer think about the chore itself as, well, a chore at all. The act of using your vacuum isn't exactly an easy activity to make look fun. So what LG did was associate using the LG Vacuum with [classic games like chess and backgammon](https://www.trendhunter.com/trends/tetris-fully-loaded) as well as a maze. A tiny vacuum cleaner is presented in each game as if its a part of the play, which correlates perfectly with the tag line "Cleaning becomes a game." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Gamification in Advertising:** Advertising campaigns that incorporate gamification to make mundane tasks more enjoyable and engaging for consumers, such as LG's Vacuum print ads featuring classic games. - **Incorporating Fun Into Chores:** Companies innovating to make daily chores and tasks more entertaining and enjoyable, like LG's Vacuum print ads that turn vacuuming into a game. - **Interactive Print Ads:** Print ads that incorporate interactive elements, like LG's Vacuum ads that have a tiny vacuum cleaner added to classic games to make them more engaging and memorable for consumers. ### Where This Applies - **Marketing and Advertising:** Opportunities for a new type of advertising that incorporates gamification, making the mundane seem more fun and engaging for consumers, such as LG's Vacuum print ads featuring classic games. - **Appliances:** Innovation opportunities for companies that produce everyday appliances and chores to make their products more desired and engaging for consumers, like LG's Vacuum that turned a mundane task into a game with their print ads. - **Gaming:** Opportunities for gaming companies to collaborate with non-traditional partners and expand their reach, like LG incorporating classic games into their Vacuum print ads to turn daily chores into a fun activity for consumers. ## Related on Trend Hunter - [Gamified XR Vacuuming Apps](https://www.trendhunter.com/trends/spatial-vacuuming.md) - [Innovative Pet Vacuums](https://www.trendhunter.com/trends/cordzero-all-in-one-tower.md) - [Appliance-Themed Playsets](https://www.trendhunter.com/trends/lg-playmobil.md) - [Clear Home Cleaning Assistants](https://www.trendhunter.com/trends/transparent-robot-vacuum.md) - [Total Cleaning Cordless Vacuums](https://www.trendhunter.com/trends/lg-cordzero-a9-kompressor.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Modern Living Cleaning Collections](https://www.trendhunter.com/trends/modern-living.md) - [Curved Vacuum Concepts](https://www.trendhunter.com/trends/qrevo-curvx.md) - [Steam-Powered Vacuum Cleaners](https://www.trendhunter.com/trends/tineco-floor-one-s9-artist-steam.md)