# AI-Powered Smart Speakers The LG ThinQ Speaker Offers Help with the Google Assistant By Laura McQuarrie | Published 2017-12-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lg-thinkq-speaker References: [engadget](https://www.engadget.com/2017/12/28/lg-unveils-smart-speaker-with-google-assistant/) & [newswire](http://www.newswire.ca/news-releases/lgs-2018-speaker-lineup-wows-with-premium-sound-ease-of-use-and-now-smart-capabilities-666880993.html) The [LG](https://www.trendhunter.com/trends/thinq-on) ThinQ Speaker is set to be introduced at CES 2018 in Las Vegas as an all-new [Google](https://www.trendhunter.com/trends/google-omni-smart-speaker) Assistant-powered device for the home. The smart speaker is being touted as one that produces high-quality sound and comes with the Google Assistant as a built-in. Beyond just being a smart companion, the speaker also offers a personalized voice-activated interface for LG's range of [smart home appliances](https://www.trendhunter.com/trends/aipowered-appliances). For instance, those who own the LG ThinQ Speaker and other LG appliances will be able to offer voice commands such as: "OK Google, talk to LG, turn on the air purifier." As well as putting a premium on streamlining smart systems within the home, the LG speaker promises to deliver a quality listening experience with Meridian Audio technology and compatibility with lossless files. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 55% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Voice-activated Interfaces:** Disruptive innovation opportunity: Develop new voice-activated interfaces for various smart home appliances and devices. - **Streamlined Smart Systems:** Disruptive innovation opportunity: Create integrated systems that allow seamless control and interaction between different smart home appliances and devices. - **High-quality Smart Speakers:** Disruptive innovation opportunity: Design and manufacture smart speakers that prioritize audio quality and offer compatibility with lossless files. ### Where This Applies - **Smart Home Appliances:** Disruptive innovation opportunity: Develop smart home appliances with built-in voice-activated interfaces for improved convenience and control. - **Audio Technology:** Disruptive innovation opportunity: Explore and improve audio technologies to enhance the sound quality and listening experience of smart speakers. - **Home Automation:** Disruptive innovation opportunity: Create integrated systems that connect and automate various aspects of smart homes for enhanced efficiency and ease of use. ## Related on Trend Hunter - [AI Home Hubs](https://www.trendhunter.com/trends/thinq-on.md) - [AI-Supported Home Appliances](https://www.trendhunter.com/trends/lg-ai-home.md) - [AI Speaker Expansion](https://www.trendhunter.com/trends/xboom.md) - [AI-Fueled Smart Home Robots](https://www.trendhunter.com/trends/ai-agent.md) - [AI-forward home brand visions](https://www.trendhunter.com/trends/ai-in-action.md) - [AI-Enhanced Smart Fridges](https://www.trendhunter.com/trends/lg-signature-refrigerator.md) - [AI-Powered Speaker Concepts](https://www.trendhunter.com/trends/turningai-speaker.md) - [Portable Pill-Shaped Soundbar Speakers](https://www.trendhunter.com/trends/lg-stanbyme-speaker.md) - [AI-Powered Signature Appliance Capsules](https://www.trendhunter.com/trends/lg-signature1.md)