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# Stylish Smartphones
The New LG Optimus is a Cellphone for Fashionistas

By Annie Ho | Published 2010-07-05 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/lg-optimus
References: [engadget](http://www.engadget.com/2010/07/05/lg-debuts-optimus-smartphone-series-froyo-powered-one-and-ch/) & [lg](http://www.lg.com/us/mobile-phones/index.jsp)

The new [LG](https://www.trendhunter.com/trends/stylish-tv) [Optimus](https://www.trendhunter.com/trends/optimus-2) smartphone has made its debut and I must say, I love its sleek design. The phone is Android-based and is now going to compete with other smartphones out there in the market.

What's special about the LG Optimus is that this phone is targeting not only to the general public, but to specifically to fashionistas around the world. It is targeted towards fashionistas because LG thinks that these people will appreciate the [sleek curves](https://www.trendhunter.com/trends/meti) that this phone has to offer.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 25% | Activity: 24% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Fashion-focused Technology:** The trend of integrating fashion and technology provides an opportunity for innovative companies to create stylish products for fashion-conscious consumers.
- **Targeted Smartphone Design:** The trend of creating smartphones aimed at specific niche markets, such as fashionistas, presents an opportunity for brands to differentiate themselves and cater to specific consumer preferences.
- **Contemporary Smartphone Aesthetics:** The trend of sleek and visually appealing smartphone designs creates opportunities for brands to offer fashionable and stylish devices that appeal to a wide range of consumers.

### Industries Being Reshaped

- **Fashion-tech:** The fashion-tech industry can capitalize on the trend of merging fashion and technology by creating innovative products that combine style and functionality.
- **Mobile Technology:** The mobile technology industry can tap into the trend of targeted smartphone design to develop devices tailored to specific consumer groups, such as fashion enthusiasts.
- **Consumer Electronics:** The consumer electronics industry can benefit from the trend of contemporary smartphone aesthetics by offering visually appealing and fashionable devices that appeal to style-conscious consumers.

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