# Immersive Flowing Screen Displays The LG OLED Falls is Sprawled Across the Entrance of CES 2019 By Amy Duong | Published 2019-01-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lg-oled-falls References: [prnewswire](https://www.prnewswire.com/news-releases/lg-oled-falls-exhibit-wows-ces-attendees-300775697.html) & [lg](https://www.lg.com/ca_en) The '[LG](https://www.trendhunter.com/trends/lg-display-transparent-oled) OLED Falls' exhibit is a beautifully immersive set-up installed right at the main entrance of the Consumer Electronics Show this year. It boasts captivating commercial visuals on a series of 260 LG OLED screens in both [curved and flat structures](https://www.trendhunter.com/trends/bendable-oled-gaming-monitor) to welcome attendees. In total, it is comprised of 76 concave screens, 72 convex screens, and 112 flat screens. This latest installation falls in the footsteps of the tech label's previous LG OLED Canyon and OG OLED Tunnel prior to that. It showcases visuals of waterfalls, light, the ocean, and the desert, enhancing the experience with high-quality audio as well. Notably, OLED has [self-lighting pixels](https://www.trendhunter.com/trends/lg-oled-evo-g5) that have the option of turning on and off individually to directly adjust the visual brightness and overall quality. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Immersive Screen Displays:** Opportunity for brands to create captivating and interactive advertising experiences using curved and flat OLED screens. - **Visual-enhancing Technologies:** Potential for advancements in self-lighting pixels and individual pixel control to enhance overall visual clarity and brightness in various industries. - **Multi-screen Installations:** Growing trend of using multiple screens in installations to create a more immersive and engaging experience for visitors. ### Where This Applies - **Advertising:** Disruptive innovation opportunity for brands to use OLED screen displays to create impactful and memorable ad campaigns. - **Entertainment:** Opportunity to revolutionize visual experiences in the entertainment industry through the integration of immersive screen displays. - **Hospitality and Events:** Potential for event organizers and hospitality industry professionals to incorporate multi-screen installations to elevate guest experiences and create unique environments. ## Related on Trend Hunter - [Transparent OLED Displays](https://www.trendhunter.com/trends/lg-display-transparent-oled.md) - [Groundbreaking Oled Display Advancements](https://www.trendhunter.com/trends/lg-displays.md) - [Immersive Stationary Bikes](https://www.trendhunter.com/trends/lg-display-virtual-ride.md) - [Immersive Brand Concepts](https://www.trendhunter.com/trends/affectionate-intelligence.md) - [Ultra-Thin OLED TVs](https://www.trendhunter.com/trends/lg-w6-wallpaper-tv.md) - [AR-Powered OLED Room Dividers](https://www.trendhunter.com/trends/vivid-oled-display.md) - [Wireless Transparent Oled TVs](https://www.trendhunter.com/trends/lg-signature-oled-t.md) - [Art-Inspired Gallery TVs](https://www.trendhunter.com/trends/lg-gallery-tv.md) - [Transparent OLED Premium Televisions](https://www.trendhunter.com/trends/signature-oled-t-smart-tv.md)