# Friendly Phone Accessories Add-Ons for the LG G5 Smartphone are Branded as 'LG G5 Friends' By Laura McQuarrie | Published 2016-04-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lg-g5-friends References: [digitaltrends](http://www.digitaltrends.com/mobile/lg-g5-friends-marketplace/) & [lgfriends](http://www.lgfriends.com/) Rather than identifying its newest assortment of [smartphone accessories](https://www.trendhunter.com/trends/lip-balm-holder) for the [LG](https://www.trendhunter.com/trends/accessibilityfocused-products) G5 smartphone as "add-ons," LG is branding this product collection as the 'LG G5 Friends.' This playful accessory collection includes everything from a VR headset to a [360-degree camera](https://www.trendhunter.com/trends/snappy-mobile) and a battery pack, which are all being sold in the brand's Friends Marketplace. Beyond just having a name that will appeal to young consumers, this collection and store represents a new direction from LG. In the future, there are plans to open the store to developers who build a certified Friend or G5 module, which would create a whole new relationship between consumers and the brand with an emphasis on customization. In order to promote the LG Friends Marketplace, a fun site has been set up by LG featuring a number of games that can be played. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Playful Smartphone Accessories:** Branding smartphone accessories as 'friends' creates opportunities for companies to develop unique and playful add-ons. - **Customizable Mobile Accessories:** Opening the store to developers creates opportunities for customization in the smartphone accessory industry. - **Growth of an Ecosystem Marketplace:** The LG Friends Marketplace represents a new direction for LG and the potential for other smartphone brands to create their own ecosystem marketplaces. ### Sectors Adopting This - **Smartphone Accessory Industry:** Companies in the smartphone accessory industry can tap into the trend of branding accessories as 'friends' to attract young consumers. - **Mobile Technology Industry:** The customizable nature of smartphone accessories opens up opportunities for companies in the mobile technology industry to develop innovative add-ons. - **E-commerce Industry:** The growth of ecosystem marketplaces, like the LG Friends Marketplace, presents opportunities for companies in the e-commerce industry to create similar platforms for other brands. ## Related on Trend Hunter - [Eco-Friendly Mobile Accessories](https://www.trendhunter.com/trends/ecofriends.md) - [Collaboration Artistic Smartphone Cases](https://www.trendhunter.com/trends/samsung-galaxy-accessories.md) - [Culturally Inspired Smartphone Accessories](https://www.trendhunter.com/trends/samsung-accessories-lineup.md) - [Vintage Grocery-Themed Accessories](https://www.trendhunter.com/trends/kakao-friends-1.md) - [Practical Accessibility-Focused Tech Products](https://www.trendhunter.com/trends/accessibilityfocused-products.md) - [Sitcom Smartphone Accessories](https://www.trendhunter.com/trends/friends-x-casetify-collection.md) - [Smart Wearable Companions](https://www.trendhunter.com/trends/wearable-device1.md) - [Content Creation Smartphone Accessories](https://www.trendhunter.com/trends/mobile-creator-gear.md) - [Emotive Smartphone Camera Covers](https://www.trendhunter.com/trends/camera-covers.md)