# Sci-Fi TV Commercials This LG Ad for the Super Bowl Stars Liam Neeson and Producer Ridley Scott By Laura McQuarrie | Published 2016-02-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lg-ad References: [adweek](http://www.adweek.com/news/advertising-branding/jake-and-ridley-scott-will-create-lgs-first-ever-super-bowl-spot-168682) The 'Man from the Future' [LG](https://www.trendhunter.com/trends/c2-oled-evo-tv) ad will air during this year's Super Bowl, making it the first-ever [Big Game](https://www.trendhunter.com/trends/chocolate-lava) commercial from the brand. The commercial aims to make a big impact, with a production by Jake and Ridley Scott that stars Liam Neeson. The commercial promotes LG Electronics' OLED TV line and uses the theme of a "technological disruption" to set the tone for its 60-second ad spot. In the Tron-inspired sci-fi commercial, which seems like more of a fast-paced action movie trailer, there are mazes, motorcycles and enemies that attempt to get their hands on the brilliant OLED technology from LG. Since the full-length Super Bowl commercial from LG was shared to [YouTube](https://www.trendhunter.com/trends/lexus-and-universal-pictures) just one day ago, it's already managed to rack up more than a million views. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 26% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Sci-fi TV Commercials:** Opportunity for brands to create futuristic and captivating TV commercials that engage viewers. - **Technological Disruption:** Exploring the use of technological disruption as a theme in advertising to create a memorable impact. - **Action Movie Trailers:** Utilizing the style and intensity of action movie trailers to capture attention in TV commercials. ### Where This Applies - **Consumer Electronics:** Incorporating sci-fi elements in TV commercials can help consumer electronics brands to showcase their innovative products. - **Advertising and Marketing:** Creating unconventional and visually striking commercials that employ disruptive storytelling techniques can provide unique marketing opportunities. - **Film and Entertainment:** Collaboration between film producers, like Ridley Scott, and brands for TV commercials creates cross-industry promotional opportunities. ## Related on Trend Hunter - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Sci-Fi-Themed Televisions](https://www.trendhunter.com/trends/c2-oled-evo-tv.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [AI-forward home brand visions](https://www.trendhunter.com/trends/ai-in-action.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md)