# Youth-Infused Spring Ads The LF Stores Spring 2012 Lookbook is Surfer-Chic By Jana Pijak | Published 2012-03-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lf-stores-spring-2012-lookbook References: [studdedhearts.blogspot](http://studdedhearts.blogspot.ca/2012/03/brighterdaze.html) & [lfstores](http://www.lfstores.com/) The LF Stores Spring 2012 lookbook shines a spotlight on effortlessly cool surfwear looks. Carefree and casual, this stunning seasonal advertorial features bold looks that are unafraid to get noticed. Elegant and edgy, this [outdoor portrait series](https://www.trendhunter.com/trends/asos-inspired-by) displays the brand's latest womenswear looks, setting sail for the Spring weather. Exuding attitude, personality and fashion flair, this youth-infused ad campaign turns heads. From candy-colored, tie-dye vests and other [distressed denim looks](https://www.trendhunter.com/trends/at-the-edge-of-time) to [bold statement accessories](https://www.trendhunter.com/trends/songs-of-siren) like soaring platforms and cross-adorned accents, this striking surfwear shoot has rockstar flair. Unafraid of self expression, the LF Stores Spring 2012 lookbook features edgy acid-wash designs, distressed texture garments and comic book-inspired statement tees that give the advertorial a retro surfer vibe. A marriage between aesthetics and function, this versatile and wearable wardrobe is simultaneously cool and distinctive. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Surfwear Fashion:** Opportunity for brands to create edgy surfwear garments and bold statement accessories like soaring platforms. - **Edgy and Distressed Designs:** Opportunity for brands to create designs with edgy acid-wash designs and distressed textures. - **Retro-inspired Garments:** Opportunity for brands to create garments with comic book-inspired statement tees and retro surfer vibe. ### Industries Being Reshaped - **Fashion Industry:** Fashion industry can create edgy surfwear garments and accessories with a retro vibe and distressed texture. - **Footwear Industry:** Footwear brands can create bold statement platforms that complement surfwear fashion. - **Publishing Industry:** Publishing industry can create comic book-inspired statement tees for the fashion industry. ## Related on Trend Hunter - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)