# Beautiful Eco-Branding Lexus ‘Solar Trees' Campaign Proves Green Design is As Impressi By Marissa Brassfield | Published 2009-02-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lexus-solar-trees References: [dexigner](http://www.dexigner.com/digital/news-g16805.html) & [lexus](http://www.lexus.com/hybriddrive/index.html?launchOverlay=true&filepath=OverlayFiles.HY_CORE) Lexus’ ‘Solar Trees’ campaign for its Hybrid Drive technology aims to establish a connection between eco-friendly design and manmade beauty that rivals nature. In this promo, industrial designer Ross Lovegrove’s off-the-grid lily-like outdoor lights are the prime example of this blend between functional design and green sensibilities. “Just because you’re environmental or thinking in a human way, it shouldn’t be all hippie and tree-hugging,” says Lovegrove in the Lexus ad. His gorgeous solar trees make that point abundantly clear. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 33% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Eco-friendly Design:** The use of sustainable materials and renewable energy sources in functional design. - **Green Campaigns:** Advertising campaigns that promote eco-friendly concepts and products. - **Off-the-grid Lighting:** The use of solar-powered or other renewable energy sources for outdoor lighting. ### Who This Affects Most - **Automotive Industry:** The integration of hybrid or electric vehicles with sustainable design and marketing strategies. - **Industrial Design:** Incorporating eco-friendly elements into product and furniture design. - **Outdoor Lighting Industry:** Development of renewable energy sources for outdoor lighting solutions. ## Related on Trend Hunter - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Sculpted Electric Sports Cars](https://www.trendhunter.com/trends/lexus-electrified-sport.md) - [Color-Changing Outdoor SUV Concepts](https://www.trendhunter.com/trends/600-premium-aap-build.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Tree-Inspired Solar Panel Systems](https://www.trendhunter.com/trends/solarbotanic-energy-tree.md) - [Hydrogen-Powered Off-Road Vehicles](https://www.trendhunter.com/trends/lexus-rov.md) - [Biophilic Design Electric Vehicles](https://www.trendhunter.com/trends/azulik-mobility.md) - [Next-Generation BEV Collections](https://www.trendhunter.com/trends/lexus-bev.md) - [Air-Purifying Tree Sculptures](https://www.trendhunter.com/trends/treeone.md)