# Social Pre-Screening Campaigns This Twitter Campaign Gives Advance Access to Lexus' Short Films By Laura McQuarrie | Published 2014-10-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lexus-short-films References: [biz.twitter](https://biz.twitter.com/success-stories/lexus-international) & [lexus-int](http://www.lexus-int.com/lexusshortfilms/) On October 27th, two new [Lexus](https://www.trendhunter.com/trends/lexus-and-universal-pictures) Short Films will be premiered and to promote them, Lexus worked with [Twitter](https://www.trendhunter.com/trends/super-follows) to create Silver Screen Access, a unique experience to engage and reward its followers on social media. Taking inspiration from the concept of a VIP pre-release movie screening, Lexus and Twitter will give followers of the luxury car brand a sneak peek at the film footage in advance. On October 26th, the [@LexusInt](https://twitter.com/lexusInt) account will be locked for a period of 24 hours and only fans will be given access to a private link for pre-screening. Locking a brand's Twitter account for a follower-only event is something new for Twitter and as of now, there's still a chance to get in on the action if you want to make sure you get your eyes on the short films before everybody else. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 42% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **VIP Pre-release:** Creating exclusive pre-release experiences for followers can generate excitement and loyalty for a brand. - **Rewarding Social Media Engagement:** Developing unique ways to engage and reward social media followers can help boost brand awareness and interaction. - **Locked Social Media Access:** Exploring the concept of temporarily locking a brand's social media account can create a sense of exclusivity and anticipation among followers. ### Where This Applies - **Automotive:** The automotive industry can leverage VIP pre-release experiences and social media engagement to generate buzz and drive interest in new vehicle launches. - **Entertainment:** The entertainment industry can take advantage of locked social media access to build intrigue and anticipation for upcoming movies, shows, or music releases. - **Marketing and Advertising:** Marketing and advertising professionals can explore innovative ways to reward social media engagement and create unique experiences for their clients' target audience. ## Related on Trend Hunter - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md) - [Wintry Automobile Campaigns](https://www.trendhunter.com/trends/december-to-remember-campaign.md) - [Luxury Hoverboard NFTs](https://www.trendhunter.com/trends/hoverboard-nfts.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md)