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# Heartbeat-Monitoring Cars
The Lexus RC F's Exterior Paint Reflects the Heartbeat of Its Driver

By Ady Floyd | Published 2015-07-23 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/lexus-rc-f
References: [mashable](http://mashable.com/2015/07/21/lexus-heart-beat-car/?utm_source=feedly&utm_medium=webfeeds) & [gq.au](http://www.gq.com.au/lifestyle/cars/lexus%20have%20just%20created%20a%20car%20with%20a%20beating%20heart,38015)

In a collaboration between the technology division of M&C Saatchi Australia, Tricky Jigsaw and Lexus Australia, the Lexus RC F has been remodeled with a high-tech, heartbeat-mimicking paint. There is only one single car that has been made to reflect the human heartbeat through paint.

The 'Heartbeat Car' works by monitoring a driver's heartbeat and sends the frequency to a control board. There, a change takes place that emits light particles that engulf the exterior of the car through an electrical current. The end result is the illusion of a pulsating LED light show that mimics the driver's heartbeat in real time.

The exterior of the Lexus RC F glows with [electro-luminescent paint](https://www.trendhunter.com/trends/paint-technology) and [biometric technology](https://www.trendhunter.com/trends/immersion-neuroscience). The ultimate goal was to show people how it feels to drive a Lexus. This paint highlights the emotional and physical relationship between a driver and their car.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 69% | Activity: 65% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Heartbeat-monitoring Cars:** Incorporating biometric technology in cars to create personalized driving experiences based on the driver's physiological data presents an opportunity for disruptive innovation in the automotive industry.
- **Electro-luminescent Paint:** Developing electro-luminescent paint that reacts to physiological data such as heart rate opens up possibilities for new forms of personalized, interactive art installations.
- **Real-time Biometric Feedback:** Integrating real-time biometric feedback into consumer products such as cars can create new opportunities for personalized experiences and future innovations in the health and wellness industry.

### Sectors Adopting This

- **Automotive:** Developing new technologies that incorporate biometric data from drivers can disrupt the automotive industry by creating new forms of personalized driving experiences.
- **Art:** Using electro-luminescent paint in art installations that react to physiological data presents an innovative opportunity at the intersection of technology and art.
- **Health and Wellness:** Incorporating real-time biometric feedback into consumer products such as cars, presents opportunities for future innovations in the health and wellness industry.

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