# LED-Infused Car Exteriors The Lexus LIT IS is Covered with Nearly 42,000 Programmable LEDs By Joey Haar | Published 2016-12-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lexus-lit-is References: [youtube](https://www.youtube.com/watch?v=A8jSdgT3Drc&feature=youtu.be) & [youtube](https://www.youtube.com/watch?v=mgI_pH8TOVY) The 2017 [Lexus IS sedan](https://www.trendhunter.com/trends/2026-lexus-rz) is all about sending signals, and the specially made Lexus LIT IS is a literal interpretation of that purpose. The car, which is part of the [marketing campaign](https://www.trendhunter.com/trends/lexus-and-universal-pictures) for the release of the new Lexus sedan, is covered in 41,999 [programmable LEDs](https://www.trendhunter.com/trends/alba-light), turning the exterior into a shimmering body of infinite brilliance. The dazzlingly bright car -- which produces an incredibly 175,000 lumens when fully lit -- is not planned to be sold to general consumers. That being said, the Lexus LIT IS comes with impressive features that highlight the careful design behind the work of art. For instance, the LEDs have several different modes, including 'Attract' (which plays a recursive loop,) 'Music Viz' (which syncs the lights to any music,) and 'Gesture' (which connects the driver's motions to the activity of the lights. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 23% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Led-infused Exteriors:** Programmable LEDs on cars create a unique canvas for advertising. - **Smart City Advertising:** Programmable LED lights open new opportunities for advertising within cities. - **Interactive Event Marketing:** The incorporation of programmable LED lights into event marketing can create an interactive and unforgettable experience. ### Where This Applies - **Automotive Industry:** Automakers can use programmable LED lights to create eye-catching displays and improve advertising. - **Advertising Industry:** Advertising companies can incorporate programmable LED technology to create dynamic and interactive displays. - **Entertainment Industry:** Event marketing can benefit from interactive programmable LED lights that create a memorable experience for attendees. ## Related on Trend Hunter - [Interactive LED Display Vehicles](https://www.trendhunter.com/trends/hiphi-z.md) - [Color-Changing Outdoor SUV Concepts](https://www.trendhunter.com/trends/600-premium-aap-build.md) - [High-Powered Electric Supercars](https://www.trendhunter.com/trends/lexus-bev-sports.md) - [Sculpted Electric Sports Cars](https://www.trendhunter.com/trends/lexus-electrified-sport.md) - [Lighting-Wrapped Concept Coupes](https://www.trendhunter.com/trends/concept-coupe.md) - [Luxe Illuminating Car Headlights](https://www.trendhunter.com/trends/hd-matrix.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Collaborative Gaming-Brand Cars](https://www.trendhunter.com/trends/razer-lexus-tx.md) - [Immersive Solar-Powered Installations](https://www.trendhunter.com/trends/8-minutes-and-20-seconds.md)