# Luxury Automaker Bikes The Lexus Hybrid Bicycle is a New Way to Passionately Pursue Perfection By Michael Hines | Published 2010-04-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lexus-hybrid-bicycle References: [autoblog](http://www.autoblog.com/2010/04/27/lexus-shows-off-new-hybrid-concept-bicycle/) & [lexus](http://www.lexus.com/) The passionate pursuit of perfection just got a little more painful with the [Lexus](https://www.trendhunter.com/trends/lexus-rz-450e) hybrid bicycle. Perfection doesn't just live right down the street after all. The Lexus hybrid bicycle looks beautiful. This bike has a "240-Watt electric motor powered by a 25.9-volt lithium battery pack," which means it can do the pedaling when we come to hills. The bike is only meant as a promotional tool, though--Lexus is sponsoring the Great British Bike Ride this year. I really wish the Lexus hybrid bicycle was going into production. Looks like I'll never bike again. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 44% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Electric Bicycles:** The trend of luxury automakers creating electric bicycles presents an opportunity for disruptive innovation in the bicycle industry with high-end features and designs. - **Alternative Transportation:** The rise of alternative transportation options such as hybrid bicycles presents an opportunity for disruptive innovation in the automotive industry by offering eco-friendly and efficient means of transportation. - **Promotional Collaborations:** The trend of luxury automakers sponsoring events and creating promotional bicycles opens up opportunities for disruptive innovation in the marketing industry by leveraging unique and stylish collaborations. ### Industries Being Reshaped - **Bicycle Industry:** The bicycle industry has the potential to disrupt itself by incorporating luxury features and designs, embracing electric power capabilities, and targeting affluent customers seeking premium biking experiences. - **Automotive Industry:** The automotive industry can disrupt the market by embracing alternative transportation options like hybrid bicycles, incorporating electric power technology, and targeting eco-conscious consumers who seek efficient and sustainable mobility solutions. - **Marketing Industry:** Innovations in the marketing industry can be achieved by leveraging promotional collaborations between luxury automakers and events to create unique and stylish bicycles that increase brand visibility and generate consumer interest. ## Related on Trend Hunter - [Electric All-Wheel-Drive SUVs](https://www.trendhunter.com/trends/lexus-rz-450e.md) - [Fully Electric Luxury Vehicles](https://www.trendhunter.com/trends/electric-luxury-vehicles.md) - [Sculpted Electric Sports Cars](https://www.trendhunter.com/trends/lexus-electrified-sport.md) - [Luxury Automaker E-Bikes](https://www.trendhunter.com/trends/mercedes-e-bikes.md) - [Next-Generation BEV Collections](https://www.trendhunter.com/trends/lexus-bev.md) - [Sleek Track-Inspired E-Bikes](https://www.trendhunter.com/trends/type-136.md) - [Luxury British E-Bikes](https://www.trendhunter.com/trends/extreme-600.md) - [Luxurious Vehicle Brand Yachts](https://www.trendhunter.com/trends/lexus-ly-680.md) - [Ultra-Efficient SUV Models](https://www.trendhunter.com/trends/hybrid-electric-suv.md)